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I hope you and your families are well and staying safe.
Whilst our properties are temporarily closed at the moment, I couldn’t be prouder right now of the truly incredible work our teams on the ground are doing to support some of the most vulnerable. We are all more than aware of how much this pandemic has impacted our own lives, businesses, family, and friends, but for some of those communities in which we operate, it really is a matter of survival.
From the moment realisation set in that COVID-19 was going to have devastating effects across the globe, we have worked simultaneously with Virgin Unite to provide vital support for those who most need it. Together we have been able to provide much needed funding to all of the communities across our properties, as well as essential medical supplies, PPE equipment, food and care packages, and education. I cannot express how grateful my teams and I are to Virgin Unite for their dedication and further support during this time – and to our loyal guests who take it upon themselves to support these communities.
What I am truly humbled by now though is that through this work, those communities are in turn doing the most wonderful things. The incredible people that form the Eve Branson Foundation, our charity arm of Kasbah Tamadot, are now adapting their sewing skills to make face masks for their local communities – in a country where it is now mandatory to wear one. Similarly, we have organised mask production in the local communities of Franschhoek, close to Mont Rochelle, who have already provided masks to local Police Services. Our Pride ‘n Purpose charity arm of Ulusaba Private Game Reserve in South Africa has now pulled together an education programme to help vulnerable groups, including the elderly, disabled learners, orphanages, school children and their teachers and families. And in the BVI’s where Unite BVI has always prided itself on the support for entrepreneurship and those who wish to use their business for good causes, it has now enabled a local gin distillery to turn its production into hand sanitiser.
At our properties where we have on-site nurses and purpose built clinics we have ensured these are continuing to operate to support our staff and the local communities and as all of these initiatives come together during these times of crisis, we go back to the heart of what Virgin Limited Edition really stands for and are proud to be part of the Virgin Family.
Our efforts to support the communities and Virgin Unite will not stop here.
We will continue to work tirelessly to help those people who need it most, in all our local areas and will be sure to keep you updated along the way.
We look forward to welcoming you back to one of our properties in the future where we’ll be sure to reignite the magic that Virgin Limited Edition is known for!
All the best and stay safe,
Jon Brown, Managing Director
Virgin Limited Edition
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