We work closely alongside Virgin Unite (the Virgin Group's non-profit foundation) to improve living standards in the communities around the property. This effort is spearheaded by Eve Branson, known to us as Richard's mum!
The mission of the Eve Branson Foundation is to help provide young people from the local community with the training and tools to learn and share new skills in three dedicated craft centres. Each centre teaches traditional Moroccan artisanal handicrafts including weaving, woodworking, tailoring and embroidery. The programmes help to preserve Berber heritage and participants are able to make an income from selling their crafts.
You can purchase a selection of these handmade items in the Eve Branson Foundation Shop, located just behind the tennis courts. At least 40% of the purchase price goes directly to the artisans, and the remaining amount goes directly back to fund further projects. Guests can also arrange a visit to see firsthand some of the traditional techniques being used at the centres. To get involved just speak to our team.