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Eve Branson Foundation
We work closely alongside Virgin Unite (the Virgin Group's non-profit foundation) to support The Eve Branson Foundation, which aims to improve living standards in the Berber communities surrounding Kasbah Tamadot. This effort is spearheaded by Eve Branson, known to us as Richard's mum!
The mission of the Eve Branson Foundation (EBF ) is to help provide young people from the local community with the training and tools to learn and share new skills in three dedicated craft centres. Each centre teaches traditional Moroccan artisanal handicrafts including weaving, woodworking, tailoring and embroidery. The programmes help to preserve Berber heritage and participants are able to make an income from selling their crafts.
You can purchase a selection of these handmade items in the Eve Branson Foundation Shop, located just next to Kasbah Tamadot. At least 40% of the purchase price goes directly to the artisans, and the remaining amount goes directly back to fund further projects.
During your stay at Kasbah Tamadot, we can arrange a visit for you to see firsthand some of the traditional techniques being used at the centres.
Find out more
The original craft centre was established 10 years ago to train young women who had dropped out of school. Today it runs a tailoring programme for around 20 young women, where they are taught a range of dressmaking skills and embroidery techniques.
The centre was set up to provide vocational training for young men who have dropped out of school. Following an initial carpentry training course, they can use their skills to create and sell beautiful bespoke pieces of furniture, handcarved gifts and jewellery from local wood offcuts.
Since opening in 2016, the centre provides specialised textiles training in fabric-weaving and finishing techniques, including embroidery. Young women train for up to 18 months in the ancient process of weaving, using natural fibres on an upright loom to create high quality soft woven fabrics, such as linen throws, rugs and scarves.
The Eve Branson Foundation relies on the support of individuals and grants to further Eve's work within Moroccan Berber communities. By making a donation, your contribution will go directly to supporting these frontIine projects.
Donations can be made online at evebransonfoundation.org.uk or in person during a tour of the centres.
Kasbah Tamadot arranges visits to the centres for resident guests, where a selection of handmade gifts can be purchased at the craft centres or from the Berber Boutique adjacent to the hotel's tennis courts. Sales from purchases go directly back to the artisans and centre operations.
Hand-made items including Moroccan woven carpets, handcarved wooden gifts and contemporary soft woven fabrics can also be purchased online and posted overseas.