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"Limited Edition" usually implies something extraordinary and rare which offers something better, more exclusive and more desirable... well, that's exactly what we do!
Virgin Limited Edition is Sir Richard Branson's collection of stunning retreats. We have a private island, mountain retreat, game reserve, lodge, tented camp, vineyard and luxury villas. Eclectic, yes, but all are unique and operate with the sole aim of creating amazing experiences.
Virgin people are Virgin's greatest asset. That's why we believe in treating our people with respect, looking after them and allowing them the freedom to be themselves and flourish.
In 1970 when Richard Branson started in business, he put together a set of principles to define what Virgin should be all about. We believe these brand values are intrinsic to our goals and do whatever we can to bring these to life and deliver on our promises: caring for our guests, providing the very best friendly service, going the extra mile when it comes to those all-important extra touches, listening to our guests and offering much more than just a place to rest your head.
Meet the Team
Director Sales - Australia
Lynne manages the tour operators in Australia representing the Virgin Limited Edition collection in the southern hemisphere. If you'd like to get in touch and find out more about Sir Richard Branson's portfolio, Lynne will be happy to help.
Sales Executive - South Africa
Jolene describes herself as a hotelier to the core, extremely passionate about the industry and with a definite guest oriented approach. Jolene’s focus is working with our trade partners at Mont Rochelle, helping them create the most magical experience for them and their clients. If she isn’t busy answering her emails, meeting clients or cuddling the Mont Rochelle cats, Jolene is a likely to be found in the kitchen trying her hand at a new exotic recipe.
+27 21 876 2770
Regional Director of Sales - South Africa
South African Vanessa is a wild one just like the properties she works for: Ulusaba, Mahali Mzuri and Mont Rochelle! Vanessa manages the tour operators in South Africa and oversees the reservations office in Johannesburg. If it's training you're after or just some general information about any of our properties located in eastern and southern Africa just email or call Vanessa!
+27 11 325 4405
Sales Executive - Mahali Mzuri
Based in Nairobi, with plenty of experience in the hospitality industry, Betty is your go-to person for all things Mahali Mzuri. If you want to find out more information just give Betty a buzz and she'll be happy to help!
+254 772 870 026
Assistant Director of Sales
Known as the team chatterbox, Alice loves to communicate! She uses her powers of talking to negotiate partnerships and relationships throughout the Luxury Travel Network UK and Worldwide. Alice is responsible for Key UK Leisure Partners, our Moroccan market and also newer markets such as Asia and the GCC. When not jet-setting to a number of WOW destinations, she loves to spend her weekends relaxing at home. If you want to chat to Alice about the Virgin Limited Edition collection, or just for a general chin wag, please give her a buzz!
+44 (0) 208 600 0488
Anisha joined the team in mid-2017 with a previous background in hospitality and events, after studying International Hospitality Business Management at Manchester Metropolitan University. She assists the team with activities such as trade communications, webinar training, booking incentives and managing our online travel training website, ‘Get Savvy’. Anisha loves to socialise in and around London, but also when feeling lucky, getting glammed up for a day at the races! If you would like to get in touch with Anisha, for any information on the Virgin Limited Edition collection, or of course, some racing tips (!) You can contact her on -
0208 600 0476
Regional Director of Sales – UK & Europe
After being with Virgin Limited Edition for over 10 years, she has perfected heading up the UK Sales team from her base in our London office. When she’s not managing our European accounts, working on our strategy and plan of action, or representing us at various International Trade Shows, she can be found enjoying life on the “Essex Rivera” with her family including the new addition of her lovely little boy. With a wealth of experience in the industry, there’s not much Natalie can’t tell you about luxury travel. If you want to get in touch for further information on the collection, please drop her a line
+44 (0) 208 600 0446
Since joining Virgin Limited Edition towards the end of 2007, Freida's been busy helping Katrina Gomez in our New York office. With three kids at home and a full time job, it's no wonder we call her the juggler!
+1 646 845 3484
Regional Sales Executive, USA
Genevieve is part of the U.S. sales team based out of our New York City office and is responsible for our clients in the Northeast region. She first started working for Virgin Limited Edition as Sales and Reservations Coordinator in 2013 before expanding her role to Regional Sales Executive in 2015. She graduated with a Bachelor’s degree in hotel and tourism management from New York University with experience in the luxury hotel industry. Genevieve keeps her energy high by exploring neighborhoods in New York and trying new recipes in the kitchen
+1 646 845 3488
Sales and Reservations Coordinator
Grace is the Sales and Reservations Coordinator in our Virgin Limited Edition USA office in New York. She loves roaming around New York City to try new trendy restaurants and visit exhibits in museums. If you have any questions regarding any of Sir Richard Branson’s amazing collection of retreats, Grace will be more than happy to assist you
+1 212 994 3070
Regional Director of Sales – the Americas
If you've met Katrina you'll know that she works a room like no other! Katrina is based in our Virgin Limited Edition USA office in New York. Katrina is often seen flagging a cab, rushing to airports or on the subway as she takes care of our key USA accounts and American friends. If you're based in USA and are looking to speak to someone locally, please email or call her:
+1 (212) 994 3079
Group PR Manager
+44 (0) 208 600 0472
Head of PR
+44 (0) 208 600 0468
A Londoner born and raised, Annabelle loves to travel and experience new food and cultures. With a marketing background in both the luxury smart home industry and charity sector, she finds the social impact element of VLE’s collection particularly appealing. On weekends you can find her getting creative at workshops – from luxury chocolate making to building terrariums - or working on her BodyCombat moves!
+44 (0) 208 600 0473
Assistant Group Marketing Manager – Digital
Hannah is Assistant Digital Marketing Manager for Virgin Limited Edition, and is always on the lookout for the perfect Instagram photo, a witty tweet or great piece of blog content. With her marketing background in luxury hotels and a passion for all things social and tech, Hannah is always happy to help with any online marketing enquiries.
+44 (0) 208 600 0438
Group Marketing Manager
Victoria has a love for luxury travel and is always exploring new places. She brings with her a sense of curiosity, adventure and experience in the luxury sector to her role at Virgin Limited Edition. A keen sportswoman, she loves to play golf with the boys and netball with the girls - a team player.
+44 (0) 208 600 0437
Sales and Reservations Executive
Born in Venice, Italy, Cristiano has made London his home for almost 8 years now. His previous experience in reservations includes the Royal Lancaster Hotel and before that The Kensington Hotel in London. He loves travelling as well as football and in his spare time, you'll find Cristiano either on the tennis courts or exploring all that London has to offer.
+44 (0) 208 600 0433
Sales and Reservations Manager
Joe is one of the longest serving members of the reservation team with over 10 years’ experience at Virgin Limited Edition, as well as providing support for the Reservations team he also spends a lot of time liaising with the many charities that Virgin Limited Edition support. Fancy talking through your details with Joe? He can be contacted on…
+44 (0) 208 600 0434
Sales and Reservations Co-ordinator
Kevin was born and raised in Germany, but has lived in London for the past 10 years after studying Travel and Tourism Management at UWL. After graduating, Kevin worked for a number of luxury hotels in London including Maybourne, Firmdale and Dorchester Collection. When he’s not busy answering your questions about our lovely properties, Kevin is most likely to be found zipping around the capital on his bicycle or heading off on a spontaneous weekend trip to Europe.
+44 (0) 208 600 0474
Sales & Reservations Assistant Manager
Zivile’s love of travelling stems from her international background, born in Lithuania, she moved to the UK 11 years ago and hasn’t left since. She can speak Lithuanian, English and Russian languages. Zivile has been part of the Virgin Limited Edition family for 6 years so if you have any questions about any of our properties just give her a call!
+44 (0) 208 600 0435
Group Finance Director
Enrique Sanchez is Group Finance Director at Virgin Limited Edition, with responsibility and overall control for all financial aspects of company strategy and day-to-day operations. Prior to joining Virgin Limited Edition, Enrique was a Director of Asset Management in Aina Hospitality Investment Fund (Edmond de Rothschild Group), where he worked on managing the hotel real estate across Europe. He also worked at Starwood Capital Group overseeing the commercial, financial and repositioning strategy of the Meliá Hotels International's joint venture. Enrique holds an MBA from IE Business School and a dual B.S. degree in accounting and law.
+44 (0) 208 600 0424
Group Sales & Marketing Director
Janet's role focuses on the overall Sales & Marketing strategy for the group. Prior to joining Virgin, Janet held senior Sales & Marketing positions within Mandarin Oriental as Director of Sales & Marketing for both Mandarin Oriental and The Ritz Hotels in London. Prior to this she spent six years working for the Orient-Express Group. A graduate of the University of Surrey, Janet has a BSC Honours degree in Hotel & Catering and a Diploma from the Chartered Institute of Marketing. Janet is also a staunch supporter of Manchester City football club (Jon’s rival club!).
+44 (0) 208 600 0432
Jon joined Virgin Hotels in August 1998 and was Operations Director for two years. He was MD of La Residencia in Mallorca before returning as MD for Virgin Hotels in late 2001. Jon has a wide range of experience within the hospitality industry, including positions in general and area management and group roles within Arcadian and Friendly Hotels. His current focus is on the development and expansion of the group. He’s also an avid supporter and season ticket-holder of Manchester United, which in no way puts him in conflict with Manchester City supporting Janet Hoolohan, our Sales and Marketing Director.
+44 (0) 208 600 0426
Group People & Development Director
Lizzie joined in 2017 from Gordon Ramsey’s Restaurant Group. She has over 15 years’ experience in the hospitality industry, with a proven track record of developing people & teams through effective Leadership Development, Coaching & Talent Management. A passionate and driven People Director, Lizzie shares the desire to create exceptional guest experiences, and recognises that it’s our People who are our true asset, working alongside the People Managers around the globe to support, encourage and develop our VLE employees. She’s also never too far from her trusty Nespresso machine!
Group Operations Director
Tristin is the Group Operations Director for Virgin Limited Edition and is responsible for managing operations across the entire collection, as well as supporting new developments globally. Along with juggling his role at Virgin Limited Edition he also speaks Afrikaans and German, loves scuba diving and although he is South African he supports England in football.
+44 (0) 208 600 0458
With a whopping 6,700 entries from around the globe, we’d like to say a big thank you for sharing your travel snaps and letting us be a part of your holiday adventures. We’ve come face-to-face with lions, jumped into blue lagoons, paraglided over mountain peaks and trekked through vast landscapes to name a few of t...
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Much of our history is yet to be written, but since 2000 our collection has grown and grown – but it’s not always been plain sailing…