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"Limited Edition" usually implies something extraordinary and rare which offers something better, more exclusive and more desirable... well, that's exactly what we do!
Virgin Limited Edition is Sir Richard Branson's collection of stunning retreats. We have a private island, mountain retreat, game reserve, lodge, tented camp, vineyard and luxury villas. Eclectic, yes, but all are unique and operate with the sole aim of creating amazing experiences.
Virgin people are Virgin's greatest asset. That's why we believe in treating our people with respect, looking after them and allowing them the freedom to be themselves and flourish.
In 1970 when Richard Branson started in business, he put together a set of principles to define what Virgin should be all about. We believe these brand values are intrinsic to our goals and do whatever we can to bring these to life and deliver on our promises: caring for our guests, providing the very best friendly service, going the extra mile when it comes to those all-important extra touches, listening to our guests and offering much more than just a place to rest your head.
Meet the Team
Director Sales - Australia
Lynne manages the tour operators in Australia representing the Virgin Limited Edition collection in the southern hemisphere. If you'd like to get in touch and find out more about Sir Richard Branson's portfolio, Lynne will be happy to help.
Regional Director of Sales
Vanessa has swapped her native South Africa and moved her family to London, joining our head office as Director of Sales, where she manages the tour operators in the UK, Africa and Asia, and oversees Europe. With a total of 13 years’ experience at Virgin Limited Edition, before coming to London she was Regional Director of Sales in South Africa and prior to that worked on property at Ulusaba. You might not know but Vanessa joined Virgin Galactic as a ‘space agent’ many moons ago!
+44 208 600 0446
Regional Sales Manager – South Africa
Jolene describes herself as a hotelier to the core, extremely passionate about the industry and with a definite guest oriented approach. Jolene heads up all of the sales activities in South Africa for Ulusaba, Mont Rochelle and Mahali Mzuri. If she isn’t busy answering her emails, meeting clients or cuddling Blom, Mont Rochelle’s resident cat, Jolene is a likely to be found in the kitchen trying her hand at a new exotic recipe.
+27 21 876 2770
Sales Executive - Mahali Mzuri
Based in Nairobi, with plenty of experience in the hospitality industry, Betty is your go-to person for all things Mahali Mzuri. If you want to find out more information just give Betty a buzz and she'll be happy to help!
+254 772 870 026
Assistant Director of Sales
Born in Morocco and coached by her father, a hotel manager, Meryem literally lived and breathed hotels growing up. With over 15 years of sales and marketing experience, she’s worked for international hotels in Morocco, London and Qatar. Following her Masters degree in Event Management from Westminster University, Meryem found London to be the perfect scene to further her career within the luxury hospitality industry, and she’s stayed ever since! She loves to travel and use her language skills (she’s fluent in French and Arabic), go swimming, read poetry and relax with a good tv series.
+44 (0) 208 600 0488
Business Development Manager
Genevieve has swapped the Big Apple for the bright lights of London and joined our sales team in our UK Head office. After graduating with a Bachelor’s degree in hotel and tourism management from New York University, she first joined Virgin Limited Edition in 2013 as Sales and Reservations Coordinator before expanding her role to Regional Sales Executive in 2015. With a new city to explore, Genevieve spends her free time exploring all that London has to offer.
+44 (0) 208 600 04070
Anisha joined the team in mid-2017 with a previous background in hospitality and events, after studying International Hospitality Business Management at Manchester Metropolitan University. Anisha loves to socialise in and around London, but also when feeling lucky, getting glammed up for a day at the races! Get in touch with Anisha about the collection, or of course, some racing tips (!)
0208 600 0476
Regional Director of Sales – the Americas
If you've met Katrina you'll know that she works a room like no other! Katrina has been based in our Virgin Limited Edition USA office in New York since 2007. Katrina is often seen flagging a cab, rushing to airports or on the subway as she takes care of our key USA, Latin America and Canada accounts and friends. If you're looking to speak to someone locally, please email or call her:
+1 (212) 994 3079
Associate Director of Sales, USA Western Region
Based in Los Angeles, Lai looks after the Sales activities in the US West Coast and Canada. Prior to joining our team she worked at Aman Resorts, and her background in luxury hotels spans One & Only, The Beverly Hills Hotel, Hotel Bel-Air, The Leading Hotels of the World, Belmond and The Peninsula. When she’s not working you’ll find Lai checking out the latest restaurant openings, at a musical or taking her newly adopted dog, Chicago, for a walk!
+1 (818) 476 2300
Regional Sales Executive, USA
Prior to joining our USA office in New York, as Regional Sales Executive, Lyndsey started her career in the travel industry with a background in product management, sales and marketing. When she’s not talking about our collection of hotels and retreats, you’ll find Lyndsey planning her next adventure or unwinding at the yoga studio. If you're based in Midwest, Northeast, Texas and the Carolinas, or simply have questions regarding our stunning retreats, Lyndsey is more than happy to assist.
+1 646 845 3488
Sales & Marketing Executive USA
Since joining Virgin Limited Edition towards the end of 2007, Freida's been busy helping Katrina Gomez in our New York office. With three kids at home and a full time job, it's no wonder we call her the juggler!
+1 646 845 3484
Sales and Reservations Coordinator USA
Grace is the Sales and Reservations Coordinator in our Virgin Limited Edition USA office in New York. She loves roaming around New York City to try new trendy restaurants and visit exhibits in museums. If you have any questions regarding any of Sir Richard Branson’s amazing collection of retreats, Grace will be more than happy to assist you
+1 212 994 3070
Sales and Reservations Coordinator
Riley recently joined our USA office in New York as Sales & Reservations Coordinator. After studying Hotel and Restaurant Management, Riley has worked in concierge for hotels and luxury lifestyle brand LIVunLtd. After work he can often be found watching the local sports teams or at a music gig. If you have any questions regarding our collection of luxury retreats, Riley will be more than happy to assist you.
Head of PR
Naomi is a long-standing member of the Virgin family, she kicked-off her PR career with 10 years at Virgin Holidays which fuelled her passion for travel and PR. Her next role was Director of Communications for London’s InterContinental Park Lane before heading up PR & Social Media for Travelopia. More recently Naomi was PR-ing world-famous brands such as Peroni Nastro Azzurro and Asahi Super Dry, before joining Virgin Limited Edition as Head of PR.
20 years on Naomi balances her love of travel with being a taxi service for her daughter and son, while spreading the Virgin Limited Edition love!
+44 (0) 208 600 0468
Group PR Manager
Charlotte has over 18 years’ experience working within the travel PR industry, having originally joined the Virgin family in 2000 in the Virgin Atlantic press office. She then moved onto Virgin Limited Edition in 2009 where she headed up the PR department for eight years. After taking a two year break to spend time with her family, Charlotte re-joined VLE the company in 2019 as Group PR Manager, and spreads the word about all the new and exciting things going on across the collection.
+44 (0) 208 600 0472
Group Marketing Manager
Victoria has a love for luxury travel and is always exploring new places. She brings with her a sense of curiosity, adventure and experience in the luxury sector to her role at Virgin Limited Edition. A keen sportswoman, she loves to play golf with the boys and netball with the girls - a team player.
+44 (0) 208 600 0437
Assistant Group Marketing Manager – Digital
Hannah is Assistant Digital Marketing Manager for Virgin Limited Edition, and is always on the lookout for the perfect Instagram photo, a witty tweet or great piece of blog content. With her marketing background in luxury hotels and a passion for all things social and tech, Hannah is always happy to help with any online marketing enquiries.
+44 (0) 208 600 0438
A Londoner born and raised, Annabelle loves to travel and experience new food and cultures. With a marketing background in both the luxury smart home industry and charity sector, she finds the social impact element of VLE’s collection particularly appealing. On weekends you can find her getting creative at workshops – from luxury chocolate making to building terrariums - or working on her BodyCombat moves!
+44 (0) 208 600 0473
Jon joined Virgin Hotels in August 1998 and was Operations Director for two years. He was MD of La Residencia in Mallorca before returning as MD for Virgin Hotels in late 2001. Jon has a wide range of experience within the hospitality industry, including positions in general and area management and group roles within Arcadian and Friendly Hotels. His current focus is on the development and expansion of the group. He’s also an avid supporter and season ticket-holder of Manchester United.
+44 (0) 208 600 0426
Executive Assistant to Jon Brown Managing Director
Nikki joined the VLE family in June 2011 from The Universal Group. With a degree in English Literature from the University of Kent, she works closely with our Managing Director, Jon Brown, overseeing a number of VLE’s projects. Nikki’s passion for travel has taken her all over the world and she’s never far away from her next adventure!
If you want to get in touch with the Executive Team’s office, then pop her an email.
+44 (0) 208 600 0425
Group Finance Director
Enrique Sanchez is Group Finance Director at Virgin Limited Edition, with responsibility and overall control for all financial aspects of company strategy and day-to-day operations. Prior to joining Virgin Limited Edition, Enrique was a Director of Asset Management in Aina Hospitality Investment Fund (Edmond de Rothschild Group), where he worked on managing the hotel real estate across Europe. He also worked at Starwood Capital Group overseeing the commercial, financial and repositioning strategy of the Meliá Hotels International's joint venture. Enrique holds an MBA from IE Business School and a dual B.S. degree in accounting and law.
+44 (0) 208 600 0424
Group People & Development Director
Lizzie joined in 2017 from Gordon Ramsay’s Restaurant Group. She has over 15 years’ experience in the hospitality industry, with a proven track record of developing people & teams through effective Leadership Development, Coaching & Talent Management. A passionate and driven People Director, Lizzie shares the desire to create exceptional guest experiences, and recognises that it’s our People who are our true asset, working alongside the People Managers around the globe to support, encourage and develop our VLE employees. She’s also never too far from her trusty Nespresso machine!
Group Operations Director
Tristin is the Group Operations Director for Virgin Limited Edition and is responsible for managing operations across the entire collection, as well as supporting new developments globally. Along with juggling his role at Virgin Limited Edition he also speaks Afrikaans and German, loves scuba diving and although he is South African he supports England in football.
+44 (0) 208 600 0458
Sales and Reservations Manager
Joe is one of the longest serving members of the reservation team with over 13 years’ experience at Virgin Limited Edition, as well as providing support for the Reservations team he also spends a lot of time liaising with the many charities that Virgin Limited Edition support. Fancy talking through your details with Joe? He can be contacted on…
+44 (0) 208 600 0434
Assistant Sales & Reservations Manager
Zivile’s love of travelling stems from her international background, born in Lithuania, she moved to the UK 11 years ago. She can speak Lithuanian, English and Russian languages. Zivile has been part of the Virgin Limited Edition family since 2010, so if you have any questions about any of our properties just give her a call!
+44 (0) 208 600 0435
Sales and Reservations Executive
Born in Venice, Italy, Cristiano has made London his home for almost 8 years now. His previous experience in reservations includes the Royal Lancaster Hotel and before that The Kensington Hotel in London. He loves travelling as well as football and in his spare time, you'll find Cristiano either on the tennis courts or exploring all that London has to offer.
+44 (0) 208 600 0433
Barbra was born and raised in the Philippines and speaks her native tongue, Tagalog fluently in addition to English. She came to the UK to study Masters of Arts in International Business but ended up working in the luxury hotel industry. Barbra worked for Virgin Limited Edition 5 years ago until she had to move to New York to follow the love of her life. She is now back and loving being in London with her team.
+44 (0) 208 600 0448
Sales & Reservations Executive
Kevin was born and raised in Germany, but has lived in London for the past 10 years after studying Travel and Tourism Management at UWL. After graduating, Kevin worked for a number of luxury hotels in London including Maybourne, Firmdale and Dorchester Collection. When he’s not busy answering your questions about our lovely properties, Kevin is most likely to be found zipping around the capital on his bicycle or heading off on a spontaneous weekend trip to Europe.
+44 (0) 208 600 0474
Big news! Thanks to your votes, all four of our African properties have featured in Condé Nast Traveler’s Readers’ Choice awards 2019 for best hotels and resorts in Africa! Mahali Mzuri was named 11th in the Top 30 Resorts in Africa, while Ulusaba Private Game Reserve was 13th in the Top 20 Resorts in South Africa. Within the T...
With our properties located in some of the most amazing settings in the world it goes without saying that observing and protecting the natural environment is very high on our agenda. In the heart of the South African bush, Ulusaba shares its habitat with 300 different animal species, from the giants (the ellies) to the beasts (...
Much of our history is yet to be written, but since 2000 our collection has grown and grown – but it’s not always been plain sailing…