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About Us

"Limited Edition" usually implies something extraordinary and rare which offers something better, more exclusive and more desirable... well, that's exactly what we do!

Virgin Limited Edition is Sir Richard Branson's collection of stunning retreats. We have a private island, mountain retreat, game reserve, lodge, tented camp, vineyard and luxury villas. Eclectic, yes, but all are unique and operate with the sole aim of creating amazing experiences.

Virgin people are Virgin's greatest asset. That's why we believe in treating our people with respect, looking after them and allowing them the freedom to be themselves and flourish.

In 1970 when Richard Branson started in business, he put together a set of principles to define what Virgin should be all about. We believe these brand values are intrinsic to our goals and do whatever we can to bring these to life and deliver on our promises: caring for our guests, providing the very best friendly service, going the extra mile when it comes to those all-important extra touches, listening to our guests and offering much more than just a place to rest your head.

Meet the Team

Sales

Lynne Ireland

  • Department:
  • Sales

  • Position:
  • Director Sales - Australia

Lynne manages the tour operators in Australia representing the Virgin Limited Edition collection in the southern hemisphere. If you'd like to get in touch and find out more about Sir Richard Branson's portfolio, Lynne will be happy to help.

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Vanessa Rothery

  • Department:
  • Sales

  • Position:
  • Regional Director of Sales - South Africa

South African Vanessa is a wild one just like the properties she works for: Ulusaba, Mahali Mzuri and Mont Rochelle! Vanessa manages the tour operators in South Africa and oversees the reservations office in Johannesburg. If it's training you're after or just some general information about any of our properties located in eastern and southern Africa just email or call Vanessa!

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Jolene Windt

  • Department:
  • Sales

  • Position:
  • Sales Executive - South Africa

Jolene describes herself as a hotelier to the core, extremely passionate about the industry and with a definite guest oriented approach. Jolene’s focus is working with our trade partners at Mont Rochelle, helping them create the most magical experience for them and their clients. If she isn’t busy answering her emails, meeting clients or cuddling the Mont Rochelle cats, Jolene is a likely to be found in the kitchen trying her hand at a new exotic recipe.

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Betty Kinoti

  • Department:
  • Sales

  • Position:
  • Sales Executive - Mahali Mzuri

Based in Nairobi, with plenty of experience in the hospitality industry, Betty is your go-to person for all things Mahali Mzuri. If you want to find out more information just give Betty a buzz and she'll be happy to help!

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Genevieve Arnold

  • Department:
  • Sales

  • Position:
  • Business Development Manager

Genevieve has swapped the Big Apple for the bright lights of London and joined our sales team in our UK Head office. After graduating with a Bachelor’s degree in hotel and tourism management from New York University, she first joined Virgin Limited Edition in 2013 as Sales and Reservations Coordinator before expanding her role to Regional Sales Executive in 2015. With a new city to explore, Genevieve spends her free time exploring all that London has to offer.

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Anisha Kishore

  • Department:
  • Sales

  • Position:
  • Sales Executive

Anisha joined the team in mid-2017 with a previous background in hospitality and events, after studying International Hospitality Business Management at Manchester Metropolitan University. She assists the team with activities such as trade communications, webinar training, booking incentives and managing our online travel training website, ‘Get Savvy’. Anisha loves to socialise in and around London, but also when feeling lucky, getting glammed up for a day at the races! If you would like to get in touch with Anisha, for any information on the Virgin Limited Edition collection, or of course, some racing tips (!) You can contact her on -

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Katrina Gomez

  • Department:
  • Sales

  • Position:
  • Regional Director of Sales – the Americas

If you've met Katrina you'll know that she works a room like no other! Katrina is based in our Virgin Limited Edition USA office in New York. Katrina is often seen flagging a cab, rushing to airports or on the subway as she takes care of our key USA accounts and American friends. If you're based in USA and are looking to speak to someone locally, please email or call her:

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Lai Jarasa

  • Department:
  • Sales

  • Position:
  • Associate Director of Sales, USA Western Region

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Lyndsey Balog

  • Department:
  • Sales

  • Position:
  • Regional Sales Executive, USA

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Freida Cadavillo

  • Department:
  • Sales

  • Position:
  • Sales & Marketing Executive USA

Since joining Virgin Limited Edition towards the end of 2007, Freida's been busy helping Katrina Gomez in our New York office. With three kids at home and a full time job, it's no wonder we call her the juggler!

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Grace Park

  • Department:
  • Sales

  • Position:
  • Sales and Reservations Coordinator USA

Grace is the Sales and Reservations Coordinator in our Virgin Limited Edition USA office in New York. She loves roaming around New York City to try new trendy restaurants and visit exhibits in museums. If you have any questions regarding any of Sir Richard Branson’s amazing collection of retreats, Grace will be more than happy to assist you

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Press Office

Naomi Moreno-Melgar

  • Department:
  • Press Office

  • Position:
  • Head of PR

Naomi is a long-standing member of the Virgin family, she kicked-off her PR career with 10 years at Virgin Holidays which fuelled her passion for travel and PR. Her next role was Director of Communications for London’s InterContinental Park Lane before heading up PR & Social Media for Travelopia. More recently Naomi was PR-ing world-famous brands such as Peroni Nastro Azzurro and Asahi Super Dry, before joining Virgin Limited Edition as Head of PR.

20 years on Naomi balances her love of travel with being a taxi service for her daughter and son, while spreading the Virgin Limited Edition love!

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Charlotte Devenish

  • Department:
  • Press Office

  • Position:
  • Group PR Manager

Charlotte has over 18 years’ experience working within the travel PR industry, having originally joined the Virgin family in 2000 in the Virgin Atlantic press office. She then moved onto Virgin Limited Edition in 2009 where she headed up the PR department for eight years. After taking a two year break to spend time with her family, Charlotte re-joined VLE the company in 2019 as Group PR Manager, and spreads the word about all the new and exciting things going on across the collection.

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Marketing

Victoria Gibbs

  • Department:
  • Marketing

  • Position:
  • Group Marketing Manager

Victoria has a love for luxury travel and is always exploring new places. She brings with her a sense of curiosity, adventure and experience in the luxury sector to her role at Virgin Limited Edition. A keen sportswoman, she loves to play golf with the boys and netball with the girls - a team player.

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Hannah Elver

  • Department:
  • Marketing

  • Position:
  • Assistant Group Marketing Manager – Digital

Hannah is Assistant Digital Marketing Manager for Virgin Limited Edition, and is always on the lookout for the perfect Instagram photo, a witty tweet or great piece of blog content. With her marketing background in luxury hotels and a passion for all things social and tech, Hannah is always happy to help with any online marketing enquiries.

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Annabelle D’Silva

  • Department:
  • Marketing

  • Position:
  • Marketing Executive

A Londoner born and raised, Annabelle loves to travel and experience new food and cultures. With a marketing background in both the luxury smart home industry and charity sector, she finds the social impact element of VLE’s collection particularly appealing. On weekends you can find her getting creative at workshops – from luxury chocolate making to building terrariums - or working on her BodyCombat moves!

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Executive Team

Jon Brown

  • Department:
  • Executive Team

  • Position:
  • Managing Director

Jon joined Virgin Hotels in August 1998 and was Operations Director for two years. He was MD of La Residencia in Mallorca before returning as MD for Virgin Hotels in late 2001. Jon has a wide range of experience within the hospitality industry, including positions in general and area management and group roles within Arcadian and Friendly Hotels. His current focus is on the development and expansion of the group. He’s also an avid supporter and season ticket-holder of Manchester United.

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Nicola Aquadro

  • Department:
  • Executive Team

  • Position:
  • Executive Assistant to Jon Brown Managing Director

Nikki joined the VLE family in June 2011 from The Universal Group. With a degree in English Literature from the University of Kent, she works closely with our Managing Director, Jon Brown, overseeing a number of VLE’s projects. Nikki’s passion for travel has taken her all over the world and she’s never far away from her next adventure!

If you want to get in touch with the Executive Team’s office, then pop her an email.

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Enrique Sanchez

  • Department:
  • Executive Team

  • Position:
  • Group Finance Director

Enrique Sanchez is Group Finance Director at Virgin Limited Edition, with responsibility and overall control for all financial aspects of company strategy and day-to-day operations. Prior to joining Virgin Limited Edition, Enrique was a Director of Asset Management in Aina Hospitality Investment Fund (Edmond de Rothschild Group), where he worked on managing the hotel real estate across Europe. He also worked at Starwood Capital Group overseeing the commercial, financial and repositioning strategy of the Meliá Hotels International's joint venture. Enrique holds an MBA from IE Business School and a dual B.S. degree in accounting and law.

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Lizzie Bullen

  • Department:
  • Executive Team

  • Position:
  • Group People & Development Director

Lizzie joined in 2017 from Gordon Ramsay’s Restaurant Group. She has over 15 years’ experience in the hospitality industry, with a proven track record of developing people & teams through effective Leadership Development, Coaching & Talent Management. A passionate and driven People Director, Lizzie shares the desire to create exceptional guest experiences, and recognises that it’s our People who are our true asset, working alongside the People Managers around the globe to support, encourage and develop our VLE employees. She’s also never too far from her trusty Nespresso machine!

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Tristin Swales

  • Department:
  • Executive Team

  • Position:
  • Group Operations Director

Tristin is the Group Operations Director for Virgin Limited Edition and is responsible for managing operations across the entire collection, as well as supporting new developments globally. Along with juggling his role at Virgin Limited Edition he also speaks Afrikaans and German, loves scuba diving and although he is South African he supports England in football.

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Reservations

Joe Beecroft

  • Department:
  • Reservations

  • Position:
  • Sales and Reservations Manager

Joe is one of the longest serving members of the reservation team with over 10 years’ experience at Virgin Limited Edition, as well as providing support for the Reservations team he also spends a lot of time liaising with the many charities that Virgin Limited Edition support. Fancy talking through your details with Joe? He can be contacted on…

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Zivile Du Plessis

  • Department:
  • Reservations

  • Position:
  • Assistant Sales & Reservations Manager

Zivile’s love of travelling stems from her international background, born in Lithuania, she moved to the UK 11 years ago. She can speak Lithuanian, English and Russian languages. Zivile has been part of the Virgin Limited Edition family since 2010, so if you have any questions about any of our properties just give her a call!

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Cristiano Barbato

  • Department:
  • Reservations

  • Position:
  • Sales and Reservations Executive

Born in Venice, Italy, Cristiano has made London his home for almost 8 years now. His previous experience in reservations includes the Royal Lancaster Hotel and before that The Kensington Hotel in London. He loves travelling as well as football and in his spare time, you'll find Cristiano either on the tennis courts or exploring all that London has to offer.

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Barbra Grundy

  • Department:
  • Reservations

  • Position:
  • Sales and Reservations Executive

Barbra was born and raised in the Philippines and speaks her native tongue, Tagalog fluently in addition to English. She came to the UK to study Masters of Arts in International Business but ended up working in the luxury hotel industry. Barbra worked for Virgin Limited Edition 5 years ago until she had to move to New York to follow the love of her life. She is now back and loving being in London with her team.

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Kevin Kunz

  • Department:
  • Reservations

  • Position:
  • Sales & Reservations Executive

Kevin was born and raised in Germany, but has lived in London for the past 10 years after studying Travel and Tourism Management at UWL. After graduating, Kevin worked for a number of luxury hotels in London including Maybourne, Firmdale and Dorchester Collection. When he’s not busy answering your questions about our lovely properties, Kevin is most likely to be found zipping around the capital on his bicycle or heading off on a spontaneous weekend trip to Europe.

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Latest from the Virgin Limited Edition blog


Our History

Much of our history is yet to be written, but since 2000 our collection has grown and grown – but it’s not always been plain sailing…

2000 Limited Edition by Virgin is officially launched with Ulusaba, Necker Island and The Roof Gardens
2001 June Babylon Restaurant opens at the Roof Gardens
2003 January Community initiative Pride n’ Purpose is set up at Ulusaba
2005 March Kasbah Tamadot opens in Morocco’s Atlas Mountains
2005 May The Eve Branson Foundation is formed at Kasbah Tamadot
2005 June Limited Edition by Virgin becomes Virgin Limited Edition
2007 July A USA sales office opens in New York
2007 December The Roof Gardens features on BBC’s ‘Masterchef’ programme
2007 December The Lodge opens in Verbier, Switzerland
2008 January The first Virgin Limited Edition duck makes an appearance
2008 June The Treehouse Suite opens at Ulusaba
2008 July Christian Slater stars in a Pride ‘n Purpose short video shown on board Virgin Atlantic flights
2008 August Launch of Berber Tented Suites at Kasbah Tamadot
2008 December The Roof Gardens welcomes two new additional resident flamingos
2009 January Kasbah Tamadot appears on the BBC’s ‘Celebrity Masterchef’
2009 April Launch of Cliff Lodge at Ulusaba
2009 October Necker Belle takes to the waters for sea trials
2010 April Necker Island appears on Oprah Winfrey
2010 September 'Best Travel Websites' – Virgin Limited Edition places 4th in the Condé Nast 2010 Readers' Travel Awards
2011 June Babylon Restaurant’s 10th birthday
2011 June Roof Gardens 30th birthday party
2011 August A fire on Necker Island destroys the Great House
2011 October Four additional Berber Tented Suites open at Kasbah Tamadot
2012 June An Australian sales representative is appointed
2013 January Kasbah Tamadot receives the Virgin Holidays Gold Award for ‘Best Hip Hotel’ 2013
2013 February Babylon is awarded 2-stars from the Sustainable Restaurant Association and won ‘Most Improved Restaurant’
2013 August Mahali Mzuri, a tented safari camp, opens in Kenya
2013 October The rebuilt Necker Island Great House reopens
2014 May The Roof Gardens exhibits at the RHS Chelsea Flower Show
2014 September Mont Rochelle opens after an extensive refurbishment
2015 January Necker Island features on BBC2 documentary 'Billionaire's Paradise'
2015 December Virgin Limited Edition announces the purchase of Son Bunyola in Mallorca
2016 April Son Bunyola opens
2017 September Necker Island is hit by Hurricane Irma
2018 January The Roof Gardens closes its doors
2018 August Necker Belle sets sail to new shores
2018 October Necker Island reopens