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About Us

"Limited Edition" usually implies something extraordinary and rare which offers something better, more exclusive and more desirable... well, that's exactly what we do!

Virgin Limited Edition is Sir Richard Branson's collection of stunning retreats. We have two private islands, a mountain retreat, a game reserve and safari lodge, a tented camp, a vineyard, a ski lodge and luxury villas. Eclectic, yes, but all are unique and operate with the sole aim of creating amazing experiences.

Virgin people are Virgin's greatest asset. That's why we believe in treating our people with respect, looking after them and allowing them the freedom to be themselves and flourish.

In 1970 when Richard Branson started in business, he put together a set of principles to define what Virgin should be all about. We believe these brand values are intrinsic to our goals and do whatever we can to bring these to life and deliver on our promises: caring for our guests, providing the very best friendly service, going the extra mile when it comes to those all-important extra touches, listening to our guests and offering much more than just a place to rest your head.

Meet the Team

Sales

Lynne Ireland

  • Department:
  • Sales

  • Position:
  • Director Sales - Australia

Lynne manages the tour operators in Australia representing the Virgin Limited Edition collection in the southern hemisphere. If you'd like to get in touch and find out more about Sir Richard Branson's portfolio, Lynne will be happy to help.

  • +61 (0) 419 789 786

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Vanessa Rothery

  • Department:
  • Sales

  • Position:
  • Regional Director of Sales

Vanessa has swapped her native South Africa and moved her family to London, joining our head office as Director of Sales, where she manages the tour operators in the UK, Africa and Asia, and oversees Europe. With a total of 13 years’ experience at Virgin Limited Edition, before coming to London she was Regional Director of Sales in South Africa and prior to that worked on property at Ulusaba. You might not know but Vanessa joined Virgin Galactic as a ‘space agent’ many moons ago!

  • +44 208 600 0446

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Sarita Kielblock

  • Department:
  • Sales

  • Position:
  • Regional Sales Manager, Southern Africa

Sarita joined us in July 2022 as our Regional Sales Manager – Southern Africa and looks after all segments within the Southern African market for Mont Rochelle, Ulusaba and Mahali Mzuri. Sarita has a wealth of experience in luxury sales, with a hospitality career spanning 26 years in both Operations and Sales. Travel is one of her favourite pastimes, with Croatia and Italy as two of her firm favourites (outside of South Africa, of course). Sarita loves animals and has adopted four gorgeous fur babies.

  • +27 (0)78 923 0779

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Betty Kinoti

  • Department:
  • Sales

  • Position:
  • Sales Executive - Mahali Mzuri

Based in Nairobi, with plenty of experience in the hospitality industry, Betty is your go-to person for all things Mahali Mzuri. If you want to find out more information just give Betty a buzz and she'll be happy to help!

  • +254 772 870 026

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Anisha Kishore

  • Department:
  • Sales

  • Position:
  • Assistant Sales Manager

  • +44 (0) 208 600 0476

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Rachel Healey

  • Department:
  • Sales

  • Position:
  • Senior Sales Manager - Europe

Rachel joined us in May 2022 as our Senior Sales Manager – Europe and looks after the European market including Scandinavia.

Rachel has extensive experience having previously held senior sales positions at Travel2, Qantas Holidays and Abercrombie & Kent.

  • +44 (0) 7548 775253

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Katrina Gomez

  • Department:
  • Sales

  • Position:
  • Regional Director of Sales – the Americas

If you've met Katrina you'll know that she works a room like no other! Katrina has been based in our Virgin Limited Edition USA office in New York since 2007. Katrina is often seen flagging a cab, rushing to airports or on the subway as she takes care of our key USA, Latin America and Canada accounts and friends. If you're looking to speak to someone locally, please email or call her:

  • +1 (212) 994 3079

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Lai Jarasa

  • Department:
  • Sales

  • Position:
  • Associate Director of Sales, USA Western Region

Based in Los Angeles, Lai looks after the Sales activities in the US West Coast and Canada. Prior to joining our team she worked at Aman Resorts, and her background in luxury hotels spans One & Only, The Beverly Hills Hotel, Hotel Bel-Air, The Leading Hotels of the World, Belmond and The Peninsula. When she’s not working you’ll find Lai checking out the latest restaurant openings, at a musical or taking her newly adopted dog, Chicago, for a walk!

  • +1 (818) 476 2300

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Lyndsey Balog

  • Department:
  • Sales

  • Position:
  • Regional Sales Manager, USA

Prior to joining our USA office in New York, as Regional Sales Executive, Lyndsey started her career in the travel industry with a background in product management, sales and marketing. When she’s not talking about our collection of hotels and retreats, you’ll find Lyndsey planning her next adventure or unwinding at the yoga studio. If you're based in Midwest, Northeast, Texas and the Carolinas, or simply have questions regarding our stunning retreats, Lyndsey is more than happy to assist.

  • +1 646 845 3488

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Grace Park

  • Department:
  • Sales

  • Position:
  • Sales and Reservations Executive USA

Grace is the Sales and Reservations Executive in our Virgin Limited Edition USA office in New York. She loves roaming around New York City to try new trendy restaurants and visit exhibits in museums. If you have any questions regarding any of Sir Richard Branson’s amazing collection of retreats, Grace will be more than happy to assist you

  • +1 929 526 3034

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Press Office

Naomi Moreno-Melgar

  • Department:
  • Press Office

  • Position:
  • Head of PR

Naomi is a long-standing member of the Virgin family, she kicked-off her PR career with 10 years at Virgin Holidays which fuelled her passion for travel and PR. Her next role was Director of Communications for London’s InterContinental Park Lane before heading up PR & Social Media for Travelopia. More recently Naomi was PR-ing world-famous brands such as Peroni Nastro Azzurro and Asahi Super Dry, before joining Virgin Limited Edition as Head of PR.

20 years on Naomi balances her love of travel with being a taxi service for her daughter and son, while spreading the Virgin Limited Edition love!

  • +44 (0) 208 600 0468

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Caroline Sheffield

  • Department:
  • Press Office

  • Position:
  • Group Press Officer

Caroline joined the Virgin Family back in 2013 working closely with the Branson family to help share messages about causes close to their hearts. After a couple of years exploring life outside Virgin, she re-joined the family at Virgin Limited Edition in 2021, eager to combine her extensive PR and comms experience with her love for Virgin and passion for travel. When she's not singing from the rooftops about the collection, Caroline can be found singing with her East London choir, enjoying a cocktail (or two) and laughing infectiously with friends!

  • +44 (0) 208 600 0472

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Marketing

Victoria Gibbs

  • Department:
  • Marketing

  • Position:
  • Group Head of Marketing

Victoria has a love for luxury travel and is always exploring new places. She brings with her a sense of curiosity, adventure and experience in the luxury sector to her role at Virgin Limited Edition. A keen sportswoman, she loves to play golf with the boys and netball with the girls - a team player.

  • +44 (0) 208 600 0437

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Annabelle D’Silva

  • Department:
  • Marketing

  • Position:
  • Assistant Marketing Manager

A Londoner born and raised, Annabelle loves to travel and experience new food and cultures. With a marketing background in both the luxury smart home industry and charity sector, she finds the social impact element of VLE’s collection particularly appealing. On weekends you can find her getting creative at workshops – from luxury chocolate making to building terrariums - or working on her BodyCombat moves!

  • +44 (0) 208 600 0473

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Executive Team

Jon Brown

  • Department:
  • Executive Team

  • Position:
  • Managing Director

Jon joined Virgin Hotels in August 1998 and was Operations Director for two years. He was MD of La Residencia in Mallorca before returning as MD for Virgin Hotels in late 2001. Jon has a wide range of experience within the hospitality industry, including positions in general and area management and group roles within Arcadian and Friendly Hotels. His current focus is on the development and expansion of the group. He’s also an avid supporter and season ticket-holder of Manchester United.

  • +44 (0) 208 600 0426

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Lizzy Kelk

  • Department:
  • Executive Team

  • Position:
  • Group Operations Director

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Vanessa Neal

  • Department:
  • Executive Team

  • Position:
  • Group Sales & Marketing Director

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Enrique Sanchez

  • Department:
  • Executive Team

  • Position:
  • Group Finance Director

Enrique Sanchez is Group Finance Director at Virgin Limited Edition, with responsibility and overall control for all financial aspects of company strategy and day-to-day operations. Prior to joining Virgin Limited Edition, Enrique was a Director of Asset Management in Aina Hospitality Investment Fund (Edmond de Rothschild Group), where he worked on managing the hotel real estate across Europe. He also worked at Starwood Capital Group overseeing the commercial, financial and repositioning strategy of the Meliá Hotels International's joint venture. Enrique holds an MBA from IE Business School and a dual B.S. degree in accounting and law.

  • +44 (0) 208 600 0424

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Lizzie Bullen

  • Department:
  • Executive Team

  • Position:
  • Group People & Development Director

Lizzie joined in 2017 from Gordon Ramsay’s Restaurant Group. She has over 15 years’ experience in the hospitality industry, with a proven track record of developing people & teams through effective Leadership Development, Coaching & Talent Management. A passionate and driven People Director, Lizzie shares the desire to create exceptional guest experiences, and recognises that it’s our People who are our true asset, working alongside the People Managers around the globe to support, encourage and develop our VLE employees. She’s also never too far from her trusty Nespresso machine!

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Tom Storer

  • Department:
  • Executive Team

  • Position:
  • Group Legal Counsel

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Reservations

Kevin Kunz

  • Department:
  • Reservations

  • Position:
  • Sales & Reservations Team Leader

Kevin was born and raised in Germany, but has lived in London for the past 10 years after studying Travel and Tourism Management at UWL. After graduating, Kevin worked for a number of luxury hotels in London including Maybourne, Firmdale and Dorchester Collection. When he’s not busy answering your questions about our lovely properties, Kevin is most likely to be found zipping around the capital on his bicycle or heading off on a spontaneous weekend trip to Europe.

  • +44 (0) 208 600 0474

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E-commerce

Ilse Van Steen

  • Department:
  • E-commerce

  • Position:
  • Group Head of E-commerce

Born and raised in Belgium and fluent in several languages, Ilse has lived in London for the last 20 years having moved over after graduating from university. Ilse’s passion for all things travel has seen her work for luxury hospitality brands such as One&Only Resorts, Rocco Forte Hotels and Four Seasons Hotels & Resorts prior to joining Virgin Limited Edition in 2020. On weekends you’ll either find Ilse working on her jab during a boxing session or volunteering as part of a local litter-picking group.

  • +44 (0) 796 656 8888

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Tanielle Pereira

  • Department:
  • E-commerce

  • Position:
  • Group Digital Marketing Manager

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Selim Molinas

  • Department:
  • E-commerce

  • Position:
  • Group PPC Executive

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Revenue

Kate Wilkinson

  • Department:
  • Revenue

  • Position:
  • Head of Revenue

  • +44 0 7849 569125

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Our History

Much of our history is yet to be written, but since 2000 our collection has grown and grown – but it’s not always been plain sailing…

2000 Limited Edition by Virgin is officially launched with Ulusaba, Necker Island and The Roof Gardens
2003 January Community initiative Pride n’ Purpose is set up at Ulusaba
2005 March Kasbah Tamadot opens in Morocco’s Atlas Mountains
2005 May The Eve Branson Foundation is formed at Kasbah Tamadot
2005 June Limited Edition by Virgin becomes Virgin Limited Edition
2007 December The Lodge opens in Verbier, Switzerland
2008 January The first Virgin Limited Edition duck makes an appearance
2009 October Necker Belle takes to the waters for sea trials
2011 August A fire on Necker Island destroys the Great House
2013 August Mahali Mzuri, a luxury tented safari camp, opens in Kenya''s Masaai Mara
2013 October The rebuilt Necker Island Great House reopens
2014 September Mont Rochelle Hotel & Vineyard in Franschhoek, South Africa opens its doors
2016 April Son Bunyola in Mallorca opens three villas
2017 September Necker Island is hit by Hurricane Irma
2018 January The Roof Gardens closes its doors
2018 August Necker Belle sets sail to new shores
2018 October Necker Island reopens after a full rebuild post Hurricane Irma
2020 March The pandemic hits and we have to temporarily close our doors
2020 July The first of our properties safely reopens
2020 July Kasbah Tamadot wins Number 1 Resort Hotel in North Africa and the Middle East in the Travel + Leisure World's Best Awards for the third time
2021 September Moskito Island in the British Virgin Islands officially opens
2021 October Mahali Mzuri wins Number 1 Hotel in the World and Number 1 Safari Lodge in the World in the Travel + Leisure World's Best Awards
2021 October Kasbah Tamadot wins Number 1 Resort Hotel in North Africa and the Middle East in the Travel + Leisure World's Best Awards for the fourth time