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About Us

"Limited Edition" usually implies something extraordinary and rare which offers something better, more exclusive and more desirable... well, that's exactly what we do!

Virgin Limited Edition is Sir Richard Branson's collection of stunning retreats. We have two private islands, a mountain retreat, a game reserve and safari lodge, a tented camp, a vineyard, a ski lodge and luxury villas. Eclectic, yes, but all are unique and operate with the sole aim of creating amazing experiences.

Virgin people are Virgin's greatest asset. That's why we believe in treating our people with respect, looking after them and allowing them the freedom to be themselves and flourish.

In 1970 when Richard Branson started in business, he put together a set of principles to define what Virgin should be all about. We believe these brand values are intrinsic to our goals and do whatever we can to bring these to life and deliver on our promises: caring for our guests, providing the very best friendly service, going the extra mile when it comes to those all-important extra touches, listening to our guests and offering much more than just a place to rest your head.

Meet the Team

Sales

Lynne Ireland

  • Department:
  • Sales

  • Position:
  • Director Sales - Inspired Luxury Australia

Lynne manages the tour operators in Australia representing the Virgin Limited Edition collection in the southern hemisphere. If you'd like to get in touch and find out more about Sir Richard Branson's portfolio, Lynne will be happy to help.

  • +61 (0) 419 789 786

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Vanessa Rothery

  • Department:
  • Sales

  • Position:
  • Regional Director of Sales

Vanessa has swapped her native South Africa and moved her family to London, joining our head office as Director of Sales, where she manages the tour operators in the UK, Africa and Asia, and oversees Europe. With a total of 13 years’ experience at Virgin Limited Edition, before coming to London she was Regional Director of Sales in South Africa and prior to that worked on property at Ulusaba. You might not know but Vanessa joined Virgin Galactic as a ‘space agent’ many moons ago!

  • +44 208 600 0446

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Sarita Kielblock

  • Department:
  • Sales

  • Position:
  • Regional Sales Manager, Southern Africa

Sarita joined us in July 2022 as our Regional Sales Manager – Southern Africa and looks after all segments within the Southern African market for Mont Rochelle, Ulusaba and Mahali Mzuri. Sarita has a wealth of experience in luxury sales, with a hospitality career spanning 26 years in both Operations and Sales. Travel is one of her favourite pastimes, with Croatia and Italy as two of her firm favourites (outside of South Africa, of course). Sarita loves animals and has adopted four gorgeous fur babies.

  • +27 (0)78 923 0779

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Betty Kinoti

  • Department:
  • Sales

  • Position:
  • Sales Executive - Mahali Mzuri

Based in Nairobi, with plenty of experience in the hospitality industry, Betty is your go-to person for all things Mahali Mzuri. If you want to find out more information just give Betty a buzz and she'll be happy to help!

  • +254 772 870 026

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Anisha Kishore

  • Department:
  • Sales

  • Position:
  • Assistant Sales Manager

  • +44 (0) 208 600 0476

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Rachel Healey

  • Department:
  • Sales

  • Position:
  • Senior Sales Manager - Europe

Rachel joined us in May 2022 as our Senior Sales Manager – Europe and looks after the European market including Scandinavia.

Rachel has extensive experience having previously held senior sales positions at Travel2, Qantas Holidays and Abercrombie & Kent.

  • +44 (0) 7548 775253

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Lai Jarasa

  • Department:
  • Sales

  • Position:
  • Associate Director of Sales, USA Western Region

Based in Los Angeles, Lai looks after the Sales activities in the US West Coast and Canada. Prior to joining our team she worked at Aman Resorts, and her background in luxury hotels spans One & Only, The Beverly Hills Hotel, Hotel Bel-Air, The Leading Hotels of the World, Belmond and The Peninsula. When she’s not working you’ll find Lai checking out the latest restaurant openings, at a musical or taking her newly adopted dog, Chicago, for a walk!

  • +1 (818) 476 2300

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Lyndsey Balog

  • Department:
  • Sales

  • Position:
  • Regional Sales Manager, USA

Prior to joining our USA office in New York, as Regional Sales Executive, Lyndsey started her career in the travel industry with a background in product management, sales and marketing. When she’s not talking about our collection of hotels and retreats, you’ll find Lyndsey planning her next adventure or unwinding at the yoga studio. If you're based in Midwest, Northeast, Texas and the Carolinas, or simply have questions regarding our stunning retreats, Lyndsey is more than happy to assist.

  • +1 646 845 3488

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Press Office

Naomi Moreno-Melgar

  • Department:
  • Press Office

  • Position:
  • Head of PR

Naomi is a long-standing member of the Virgin family, she kicked-off her PR career with 10 years at Virgin Holidays which fuelled her passion for travel and PR. Her next role was Director of Communications for London’s InterContinental Park Lane before heading up PR & Social Media for Travelopia. More recently Naomi was PR-ing world-famous brands such as Peroni Nastro Azzurro and Asahi Super Dry, before joining Virgin Limited Edition as Head of PR.

20 years on Naomi balances her love of travel with being a taxi service for her daughter and son, while spreading the Virgin Limited Edition love!

  • +44 (0) 208 600 0468

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Sophie James

  • Department:
  • Press Office

  • Position:
  • Group PR Manager

Having started her career in consumer PR, Sophie has worked in the travel industry for over 10 years, PR-ing tech start-ups and specialist luxury tour operator brands, such as Hayes & Jarvis, Citalia and Sovereign Luxury Travel. Although she has lived in London since graduating from university, she will always be a proud Yorkshire lass at heart. Most weekends these days you’ll find her in the park chasing after her two young children!

  • +44 (0) 208 600 0468

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Marketing

Victoria Gibbs

  • Department:
  • Marketing

  • Position:
  • Group Head of Marketing

Victoria has a love for luxury travel and is always exploring new places. She brings with her a sense of curiosity, adventure and experience in the luxury sector to her role at Virgin Limited Edition. A keen sportswoman, she loves to play golf with the boys and netball with the girls - a team player.

  • +44 (0) 208 600 0437

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Executive Team

Lizzy Kelk

  • Department:
  • Executive Team

  • Position:
  • Group Operations Director

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Lizzie Bullen

  • Department:
  • Executive Team

  • Position:
  • Group People & Development Director

Lizzie joined in 2017 from Gordon Ramsay’s Restaurant Group. She has over 15 years’ experience in the hospitality industry, with a proven track record of developing people & teams through effective Leadership Development, Coaching & Talent Management. A passionate and driven People Director, Lizzie shares the desire to create exceptional guest experiences, and recognises that it’s our People who are our true asset, working alongside the People Managers around the globe to support, encourage and develop our VLE employees. She’s also never too far from her trusty Nespresso machine!

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Tom Storer

  • Department:
  • Executive Team

  • Position:
  • Group Legal Counsel

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Reservations

Maria Henriques

  • Department:
  • Reservations

  • Position:
  • Reservations Manager

  • +44 (0) 208 600 0474

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Vanessa Botha

  • Department:
  • Reservations

  • Position:
  • Reservations Manager

  • +27 (0) 11 325 4405

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Grace Park

  • Department:
  • Reservations

  • Position:
  • Reservations Manager

Grace is the Reservations Manager in our Virgin Limited Edition USA office in New York. She loves roaming around New York City to try new trendy restaurants and visit exhibits in museums. If you have any questions regarding any of Sir Richard Branson’s amazing collection of retreats, Grace will be more than happy to assist you

  • +1 929 526 3034

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E-commerce

Ilse Van Steen

  • Department:
  • E-commerce

  • Position:
  • Group Head of E-commerce

Born and raised in Belgium and fluent in several languages, Ilse has lived in London for the last 20 years having moved over after graduating from university. Ilse’s passion for all things travel has seen her work for luxury hospitality brands such as One&Only Resorts, Rocco Forte Hotels and Four Seasons Hotels & Resorts prior to joining Virgin Limited Edition in 2020. On weekends you’ll either find Ilse working on her jab during a boxing session or volunteering as part of a local litter-picking group.

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Tanielle Pereira

  • Department:
  • E-commerce

  • Position:
  • Group Digital Marketing Manager

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Revenue

Kate Wilkinson

  • Department:
  • Revenue

  • Position:
  • Head of Revenue

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Our History

Much of our history is yet to be written, but since 2000 our collection has grown and grown – but it’s not always been plain sailing…

2000 Limited Edition by Virgin is officially launched with Ulusaba, Necker Island and The Roof Gardens
2003 January Community initiative Pride n’ Purpose is set up at Ulusaba
2005 March Kasbah Tamadot opens in Morocco’s Atlas Mountains
2005 May The Eve Branson Foundation is formed at Kasbah Tamadot
2005 June Limited Edition by Virgin becomes Virgin Limited Edition
2007 December The Lodge opens in Verbier, Switzerland
2008 January The first Virgin Limited Edition duck makes an appearance
2009 October Necker Belle takes to the waters for sea trials
2011 August A fire on Necker Island destroys the Great House
2013 August Mahali Mzuri, a luxury tented safari camp, opens in Kenya's Masaai Mara
2013 October The rebuilt Necker Island Great House reopens
2014 September Mont Rochelle Hotel & Vineyard in Franschhoek, South Africa opens its doors
2016 April Son Bunyola in Mallorca opens three villas
2017 September Necker Island is hit by Hurricane Irma
2018 January The Roof Gardens closes its doors
2018 August Necker Belle sets sail to new shores
2018 October Necker Island reopens after a full rebuild post Hurricane Irma
2020 March The pandemic hits and we have to temporarily close our doors
2020 July The first of our properties safely reopens
2020 July Kasbah Tamadot wins Number 1 Resort Hotel in North Africa and the Middle East in the Travel + Leisure World's Best Awards for the third time
2021 September Moskito Island in the British Virgin Islands officially opens
2021 October Mahali Mzuri wins Number 1 Hotel in the World and Number 1 Safari Lodge in the World in the Travel + Leisure World's Best Awards
2021 October Kasbah Tamadot wins Number 1 Resort Hotel in North Africa and the Middle East in the Travel + Leisure World's Best Awards for the fourth time
2023 January Virgin Limited Edition and Virgin Hotels join forces to form Virgin Hotels Collection
2023 June Son Bunyola in Mallorca opens new hotel