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Escape the heat: Why summer in the mountains is the perfect alternative getaway

 

When most people think of summer, they picture sun-soaked beaches, crowded coastal towns, and relentless heat waves. But there’s a quieter, cooler, and arguably more luxurious way to enjoy the season - by heading for the mountains. With crisp air, stunning landscapes, and a sense of calm that’s hard to find on the coast, mountain retreats offer an idyllic escape.

This summer, consider trading your flip-flops for hiking boots and your beach towel for a mountain spa robe. Here’s why the mountains - and three standout Virgin Limited Edition alpine and hillside hideaways - make the perfect alternative for your luxury summer holiday.

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A breath of fresh air…literally

There’s nothing quite like the rejuvenating power of mountain air. Free from the humidity and hustle of city life or beachside crowds, the mountains offer a natural detox.

Temperatures remain cool, making it great for outdoor fun during the day. You can enjoy cosy evenings by the fire or under the stars. Whether it’s hiking, biking, or simply soaking in panoramic views, the mountains give you space to breathe, physically and mentally.

The Lodge, Verbier: Alpine adventure meets laid-back luxury

Nestled in the Swiss Alps, The Lodge in Verbier is the perfect, private mountain retreat. In the winter, it’s a ski-lover’s paradise.

But in the summer? It transforms into an alpine oasis. Think gourmet picnics, paragliding above valleys, mountain-biking, and spa treatments with a view.

The Lodge combines chalet charm with five-star luxury: outdoor hot tubs, an indoor pool, a private chef, and a team who feels more like family than staff. When the sun sets over the Mont Blanc Massif, and you’re sipping local wine on the terrace, you'll wonder why you ever fought for towel space on a crowded beach.

Kasbah Tamadot: The Moroccan mountains in full bloom

High in the Atlas Mountains of Morocco lies Kasbah Tamadot. This former Berber fortress is now a magical, tranquil haven. In the summer, while Marrakech bakes under the desert sun, Kasbah Tamadot stays refreshingly mild, making it the perfect base for exploring local villages, hiking through juniper forests, or simply lounging in the gardens with views of snow-dusted peaks in the distance.

The property is a work of art, from its intricately tiled courtyards to its serene infinity pool. You'll find yoga sessions, traditional hammams, and local cultural experiences designed to connect you with the spirit of the mountains.

Son Bunyola Hotel & Villas: Where mountains meet the Mediterranean Sea

Perched on Mallorca’s northwest coast, Son Bunyola is not quite your typical mountain retreat, but that’s what makes it so special. Here, the dramatic Tramuntana Mountains plunge into the Mediterranean, offering the best of both worlds: soaring summits and sparkling sea.

Summer here means farm-to-table dining, private boat charters, mountain hikes, and secluded coves just a short drive away. While the rest of Mallorca buzzes with tourists, Son Bunyola remains blissfully serene, a place where you can slow down and indulge in nature’s grandeur.

This summer, take the road less travelled - upward. A mountain holiday offers a sophisticated and serene alternative to the usual beach-bound holiday. Whether you’re drawn to the Swiss elegance of The Lodge in Verbier, the enchanting calm of Kasbah Tamadot, or the cliffside charm of Son Bunyola, each promises an unforgettable experience where nature, luxury, and tranquillity come together.

So, skip the sand and embrace the summit. Your perfect summer escape might just be found at altitude.

Even more inspiration

Finding Wellness in the Heart of the Atlas Mountains: Retreat to Kasbah Tamadot

Whether you're practising sunrise yoga with panoramic mountain views, indulging in nourishing local cuisine, or unwinding in a traditional Moroccan hammam, every moment at Kasbah Tamadot invites you to reconnect with nature, culture, and yourself.  

Savour the Flavours: Foodie Holiday Breaks at Son Bunyola and Mont Rochelle

Son Bunyola in Mallorca and Mont Rochelle in Franschhoek, South Africa, blend breathtaking landscapes with exceptional culinary experiences, perfect for travellers who believe the best way to explore a region is through food. 

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