Inspiration

In today’s fast-paced, always-on world, a new kind of luxury is taking shape - quiet travel. We’re proud to be at the forefront of this growing movement, offering our guests the chance to escape the noise and reconnect with what truly matters. Our exclusive retreats are designed to help you find peace, privacy, and purposeful stillness in unforgettable settings.

From sun-drenched fairways to dramatic mountain backdrops, Mallorca is fast becoming one of Europe’s most exclusive golf destinations. With over 20 championship courses, year-round sunshine, and easy access from major travel hubs, the island is a haven for golfers seeking both challenge and charm.

This summer, consider trading your flip-flops for hiking boots and your beach towel for a mountain spa robe. Here’s why the mountains - and three standout Virgin Limited Edition alpine and hillside hideaways - make the perfect alternative for your luxury summer holiday.

Mallorca is often associated with peak summer sun and vibrant beach life, but there’s another side to this Mediterranean island that shines just as brightly. In the shoulder season (spring and autumn), Mallorca slows down and reveals its more intimate charm.

Son Bunyola in Mallorca and Mont Rochelle in Franschhoek, South Africa, blend breath-taking landscapes with exceptional culinary experiences, perfect for travellers who believe the best way to explore a region is through food. 

Mallorca offers something for every traveller. Whether you are looking for relaxation, exploration, or adrenaline-fueled activities, this island promises an unforgettable experience.

Every family is different. And while family time is precious, it can be hard to please everyone. We can't promise to take away the constant ‘are we there yet?’ questions, but we can ensure excitement, curiosity, and fun for everyone - with some much-needed relaxation time for the adults thrown in too.

Mallorca has long been a popular destination for family holidays and while there is plenty to keep everyone entertained at Son Bunyola, those wanting to venture beyond the estate will find an island packed with distractions and diversions for kids of all ages.

Away from its popular resort towns, Mallorca is an island of secluded coves and beaches, spectacular walking trails, tranquil villages steeped in history and interesting museums. Our team at Son Bunyola have put together their recommendations for escaping the crowds and discovering Mallorca off the beaten track.