2020 has undoubtedly been a year like no other and sadly for many of us travel plans were squashed and much of the travel industry was put on hold. Through the global grounding of so many travellers we saw new trends emerge and as we start to look ahead to 2021, Virgin Limited Edition, the luxury collection of properties owned by Sir Richard Branson, has rounded up the trends it has spotted from around the collection. With new vaccines around the corner, we can only remain optimistic that 2021 will bring back some normality and we can finally make up for those lost holidays, making next year one to remember.
Necker Island - After more than two years of construction, following the devastating effects of Hurricane Irma, Necker Island is now fully restored to its former glory and looking more beautiful than ever. With the British Virgin Islands' (BVIs) borders re-opening on 1 December, Necker is ready to welcome back guests. Those visiting in 2020 and 2021 will be amongst the first to experience the island following its incredible restoration that has included a brand new Bali Hi complex, two additional guest rooms and the installation of three giant new wind turbines, furthering the island’s commitment towards sustainability and renewable energy.
Moskito Island - Early 2021 will see the much-anticipated launch of Moskito Island in the BVIs, situated just two miles from sister island, Necker. Home to the Branson Estate which is newly available for rental, next year will see the full launch of Moskito Island in what has already been described as “the most exclusive homeowners association in the world”. As the island sets to launch with brand new uber luxury private Estates for rental, it is most certainly one to watch for 2021…
Trend - As well as commercial travel, both Necker Island and Moskito Island are accessible by private jet, a form of travel that saw a 27% increase in bookings in 2020 following the pandemic outbreak and is likely to continue in 2021 as passengers opt to travel exclusively within their bubble.
Stay for Longer and Work Remotely:
Son Bunyola - Another trend that has emerged from the pandemic is guests looking to stay away for longer and take advantage of a work life balance with new surroundings as their remote office location. In light of this the much-loved Son Bunyola estate, located in the beautiful UNESCO world heritage site of the Tramuntana mountains in Mallorca with its three individual secluded villas set across a stunning 700-acre private estate, has created a long stay offer for guests looking to stay longer.
Offer - Guests booking a stay of four weeks or more, will receive two free nights each week; a total of eight free nights.
This offer is valid on new bookings for arrivals from 10th April - 11th June and 11th September - 31st October 2021 in Sa Punta de S'Aguila, Sa Terra Rotja and Son Balagueret. Rates are from EUR 7,500 (£6,790) for a stay in Son Balagueret on a self-catering basis. Rates are priced per week and are calculated based on receiving two free nights, per week. A minimum stay of four weeks is applicable. https://www.virginlimitededition.com/en/son-bunyola/offers/lounge-for-longer-2021
Safari and Conservation
Safari is always one for the bucket list and Virgin Limited Edition offers two world-class game reserves offering some of the most spectacular game viewing there is; Ulusaba Private Game Reserve, located in the Western sector of South Africa’s Sabi Sand Game Reserve and Mahali Mzuri, situated in the exclusive Olare Motorogi Conservancy of the famous Maasai Mara.
Today though safari isn’t just about the thrill of a game drive, it is very much about education and long-term conservation and nothing is more important to the Rangers and Guides at both Ulusaba and Mahali Mzuri. Guests on safari can expect to learn in abundance about endangered species and help in the work being done to protect them for our future generation. They will have the opportunity to immerse themselves in local culture, visit the local communities that both game reserves support and witness some of the hugely important work both camps are doing to educate, develop and protect the livelihoods of those communities.
Offer – Ulusaba Private Game Reserve - Guests booking a stay of four nights or more will receive the final night for free.
Valid for new bookings for arrivals from 2nd January - 30th June and 1st September - 21st December 2021. Stays at Safari and Rock Lodge start from ZAR 12,000 (£559) and Cliff Lodge from ZAR 22,200 (£1,034). Rates are quoted per person, per night, based on double occupancy and all rates include accommodation, all meals and drink (including a top quality wine list and champagne), twice daily game drives. https://www.virginlimitededition.com/en/ulusaba/offers/ulusaba-free-night-offer
Offer – Mahali Mzuri - All new bookings of three nights or more will be treated to the final night for free.
Valid for arrivals from: 1st August – 21st December 2020 and 2nd January - 15th June 2021, 1st November - 21st December 2021. Rates from US$ 945 (£728) per person, per night based on double occupancy and all rates include accommodation, daily game drives and game drives at night in 13,500 hectares, all meals and drinks (including alcoholic beverages), conservancy fees and unlimited access to the exclusive Olare Motorogi Conservancy, visits to the local markets, transfers from the Olare Orok airstrip and all taxes and local levies. https://www.virginlimitededition.com/en/mahali-mzuri/offers/3for2-free-night-offer
A Taste of Local Culture
Kasbah Tamadot – Situated in the spectacular High Atlas Mountains of Morocco, this award-winning Kasbah has gained a reputation for the incredible work it does to support the local villages that surround it. With 99% of staff locals of the surrounding villages, the hotel is renowned for combining luxury whilst immersing its guests in community culture. For a true cultural immersion, guests are invited to join the Authentically Berber Experience. This includes a 2/3 hour walking trek in the Atlas Mountains, tea in a local Berber house, one hour Berber cooking lesson, Berber bread baking and a visit to the Eve Branson Foundation set up by the hotel and Eve herself in 2005.
Offer - Guests booking a stay of four nights or more will receive the final night for free. Those looking to stay a little longer, will be offered two nights free when booking seven nights or more.
This offer is valid for arrivals from 15th October - 21st December 2020 & 1st May - 30th September 2021, subject to availability. Rates are from MAD 6,000 (£502) per room, per night based on double occupancy and include accommodation in one of the luxurious bedrooms, suites or Berber Tents, a daily breakfast of hot and cold dishes and all taxes. https://www.virginlimitededition.com/en/kasbah-tamadot/offers/free-night-offer
Private Residences for the Whole Family
Mont Rochelle - 2020 saw an increase in demand for villa and private residence rentals, something that is expected to continue into 2021 as families look for privacy and seclusion away from the crowds. The stunning private Manor House at Mont Rochelle Hotel & Vineyard, set in the beautiful vineyards of Franschhoek, offers the perfect oasis. Made up of four deluxe suites, and a luxurious bunk room for children, as well as two private swimming pools, it offers all the creature comforts of a home while allowing guests to indulge in all the luxuries of a hotel stay. Groups of up to eight people are welcomed to kick back and relax while a dedicated team of staff take care of the rest; from arranging private dining and spa treatments to horse-back riding and wine tasting, no detail is overlooked.
Offer - Groups of up to eight adults and six children will be welcomed to make the Manor House their own for long stays of one month or more.
Rates start from 35,000 Rand (£1,643) per night based on a Bed and Breakfast basis. Rates are inclusive of accommodation and access to all the luxury facilities at Mont Rochelle including the spa and two restaurants Miko & Country Kitchen, a dedicated villa manager, daily breakfast and daily housekeeping. There is also the option for guests to have their own chef or stay on a half board basis. Terms and conditions apply.
The Lodge - Perched high in the Swiss Alps of Verbier, The Lodge will be re-opening this December as Switzerland relaxes its quarantine conditions across most countries. Groups looking to make the most of the winter season can do so in complete privacy from their own stunning luxury alpine lodge.
Offer - Guests can book the nine impressive bedrooms and suites exclusively from CHF 150,000 (£126,675) for a seven night stay and for the first time The Lodge is also introducing new rates for smaller groups whereby guests can book up to six rooms from only CHF 110,000 (£92,895), or, up to four rooms at CHF 90,000 (£76,005) for a seven night stay. Stays of less than 7 nights are also welcomed in selected weeks of the season, as another first for The Lodge in 2021.
Rates are inclusive of luxury accommodation, all meals including a light lunch for those guests not eating on the mountain, all drinks including a top-quality wine list and house champagne, a dedicated team, inclusive of a 24-hour driver service within Verbier, plus all local taxes. Not to mention full use of the indoor pool, indoor and outdoor hot tubs and a friendly team of experienced staff including Michelin-star trained chefs.
Restrictions around the world saw wedding plans change drastically in 2020. Larger weddings were reduced to much smaller numbers, a change that has been embraced by many as they adapt their plans and look for a more intimate celebration. The Virgin Limited Edition collection of retreats lend themselves to privacy and seclusion; the ideal combination for couples celebrating their honeymoon or those looking for an intimate setting to say, ‘I Do’. From elopements and small ceremonies, to a private ceremony in the African bush, intimate nuptials in amongst the vines, or even a romantic soiree on a secluded beach of a private island, couples are sure to have a wedding that dreams are made of.
Jon Brown, Managing Director of Virgin Limited Edition, commented: “We are delighted to have been able to re-open so many of our properties this year and begin to welcome back our much-missed guests. As we look ahead, we are very excited to be re-opening Necker Island and The Lodge as well as launching Moskito Island. While travel has been limited for so many of us in 2020, it is fantastic to see so many new trends and travel habits emerging. We hope that 2021 will see us welcoming the world back to our properties and our local communities; offering the opportunity to reconnect, celebrate milestones that have passed or simply just to get away from it all in a place that feels a million miles away from reality.”
No one wants to think that travel may not be an option next year, but if that is the case Virgin Limited Edition is offering guests the opportunity to postpone bookings for no fee, and refundable deposits so they can keep on planning and dreaming of their next escape with confidence.
For bookings please call T: 0800 716 919 (UK toll free). Alternatively e-mail email@example.com.
For further information please contact: Naomi Moreno-Melgar firstname.lastname@example.org / Tel: +44 (0) 208 600 0468
Notes to Editors
- High-res images can be downloaded at www.virginlimitededition.com/en/trade-press-hub
- For information on Virgin Limited Edition's safety measures in light of COVID-19 please see here.
- For more information on the dedicated charity, Pride 'n Purpose set up by Ulusaba, visit here.
- For more information on the extraordinary community work at Mahali Mzuri, visit here.
- For more information on the incredible work of the Eve Branson Foundation at Kasbah Tamadot, visit here.
Virgin Limited Edition is an award-winning collection of unique retreats, chosen for their beautiful locations and magnificent surroundings; each offers a sense of fun, style, luxury and exceptional personal service. The group includes Necker Island and Moskito Island in the Caribbean’s British Virgin Islands, Ulusaba Private Game Reserve in South Africa, Kasbah Tamadot in Morocco, The Lodge in Verbier, Mahali Mzuri, a tented safari camp in Kenya, Mont Rochelle Hotel and Mountain Vineyard in South Africa, and the Son Bunyola Estate in Mallorca. Please visit www.virginlimitededition.com/en for more details.