Press releases
Virgin Limited Edition announces a new hotel near Marrakech
Virgin Limited Edition’s second Moroccan property arrives in Marrakech in 2027, just 25 minutes beyond the ancient walls. Set within a 6.5-hectare private estate, this 37-bedroom luxury retreat blends Moroccan craftsmanship with Berber tradition. The first 22 rooms will open in early 2027, with bookings launching in September 2026.
Virgin Limited Edition announces a complete re-design of Ulusaba
Virgin Limited Edition, the award-winning collection of unique retreats from Virgin Hotels Collection, is re-imagining its iconic Ulusaba private game reserve in South Africa’s Sabi Sand. Both lodges will be redesigned into a 20-bedroom retreat with spacious suites, private plunge pools, and enhanced wellness facilities.
Start the Year in Motion: Son Bunyola Hotel Launches Cycling and Hiking Wellness Breaks
To mark the start of the new year, Son Bunyola Hotel & Villas is leaning into the rising demand for sports tourism by introducing two new short-break packages focused on locally immersive active pursuits in the shoulder months, ahead of its reopening on 6th March 2026.
Virgin Limited Edition marks its 25th Anniversary with the launch of a 25-Night Suite-Escape
We are celebrating our 25th anniversary today with the launch of a bespoke 25-night ‘suite-escape’ to experience five of its iconic properties across Europe and Africa.
Virgin Limited Properties Recognised Among The World's Most Exceptional Hotels By The Michelin Guide 2025
We are proud to announce that Son Bunyola Hotel & Villas and Kasbah Tamadot have been recognised in the inaugural Global MICHELIN Key selection 2025 by The MICHELIN Guide.
Virgin Limited Edition Unveils The New Look Mahali Mzuri
Sir Richard Branson’s iconic tented safari camp in Kenya re-opens its doors following a full interior refresh, revealing exclusive images of the camp’s new design.
Virgin Limited Edition Unveils The Ultimate Kenyan Safari Experience
A brand-new internal flight will exclusively connect Mahali Mzuri and Finch Hattons in high season - Two Iconic Camps, One Extraordinary Journey
Virgin Limited Edition's Son Bunyola Hotel & Villas Reopens with Brand New Experiences
Son Bunyola Hotel & Villas, nestled within the stunning 810-acre estate in Mallorca’s Tramuntana Mountains, has reopened for a new season with an exciting array of new activities.
Virgin Limited Edition Announces a Full Interior Refurbishment of Mahali Mzuri
We are delighted to announce a full interior refurbishment of the luxury tented safari camp, Mahali Mzuri, in Kenya’s Maasai Mara. The project will include a re-concept of the 12 luxury tents and common areas, including the dining tent, bar and lounge, and breathtaking swimming pool.