Cookie Policy

We use cookies to improve your experience on our site, www.virginlimitededition.com, and to recommend content that may be of interest to you. You can find out more below about what cookies are, the cookies we use and how to switch them off.

You can indicate your acceptance to our use of cookies in accordance with this policy by clicking “OK” in the appropriate place on the banner that appears on Virginlimitededition.com. However, please note that if you do not click “OK” but continue to browse the site, you will be deemed to have accepted our use of cookies (and what we use them for) in accordance with this Privacy Policy.

What are cookies?

A cookie is a text file containing small amounts of information which is downloaded to your device when you access a website. The text file is then sent back to our server each time your browser requests a page from the server. This enables us to operate the site more effectively and load the site so that it reflects your personal preferences, based on your previous browsing on Virgin.com as well as keywords we may be able to gather from URLs of other webpages from which you accessed Virgin.com. Cookies can also allow us to do various other things, as explained below.
What cookies do we use?

**When you visit Virginlimitededition.com, the following types of cookies may be downloaded to your device:

Analytical and Performance Cookies

We may use analytics service providers for website traffic analysis and reporting. Analytics service providers generate statistical and other information about the use of Virgin.com by using cookies. They allow us to recognise and count the number of visitors and to see how often visitors return to the site, how long they stay and how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, it helps users to find what they are looking for easily. The information generated relating to the site may be used to create reports about the use of the site and the analytics service provider will store this information.

As at 1st June 2018, we use the following third party cookies:

• Google Analytics - Web Analytics
• Facebook Social Plugins - Advertising Targeting
• Facebook Custom Audience - Advertising Targeting
• YouTube.com - Video Player
• Wistia - Video Player

How do I turn cookies off?

If you do not wish us to install cookies or you don’t agree with how we use these cookies, you can change the settings on your internet browser to reject them. For more information please consult the “Help” section of your browser or visit www.aboutcookies.org, www.allaboutcookies.org or www.optout.aboutads.info

Please note that if you do set your browser to reject cookies, you may not be able to use all of the features on our site.

If you’d like to know more there are some external resouces which explain more about cookies and why we have to be clear about how and when they are used.

The information Commission’s Office is a good place to start: ico.org.uk/your-data-matters/online/cookies