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At Ulusaba, Sir Richard Branson s private game reserve in South Africa, the guest experience goes beyond the adventures of the bush and into the lives of the surrounding communities as it joins forces with Food and Trees for Africa (FTFA) to celebrate Arbor Month for the entire month of September 2010.
In efforts to further enrich a guest's experience and in line with their commitment to social responsibility, Pride 'n Purpose, Ulusaba's charitable arm, will invite guests staying during September to buy and help plant 400 shade and fruit trees in households located within the local village of Dumphries. Last year was very successful, with fundraising totalling ZAR35,000 and the target of planting over 400 trees achieved. Guests will be able to get their hands dirty by helping to plant a tree themselves! Each guest will be asked to pay ZAR450 which includes the community tour as well as the purchase and planting of a tree. If there isn't time to plant a tree, one can be planted on a guest's behalf for only ZAR100.
The goal for Arbor month is to improve the quality of life and create sustainable settlements by giving low-income communities fruit or indigenous trees to plant at their homes in South Africa. Trees still supply the basic elements of life oxygen, water vapour, food, shelter and fuel and are an efficient way to offset carbon emissions which contribute to global warming. FTFA have set up a programme called Permaculture Starter Pack (PSP), which provides local families with garden tools, vegetable and herb seeds which allows them to develop and maintain a basic and functional food garden for their future.
To find out more, please do not hesitate to contact Lindsay from Pride 'n Purpose at firstname.lastname@example.org
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