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Spent a wonderful few days in Morocco, rocking the Kasbah Tamadot in the Atlas Mountains with family and friends.
We are lucky enough to have converted an old kasbah in the Atlas mountains into a beautiful little boutique hotel. In the summer months, when the cities are often extremely hot, up in the mountains is idyllic. I usually stay in Room 31, now aptly named Tarrat, the Berber word for Virgin.
While on this trip, we heard some of the nearby villages were running out of water, so we're helping to get a well built. If you own a business, whatever region it is in, it is important to help the local community.
When we bought the resort, my mum joined forces with Virgin Unite andVirgin Limited Edition to ensure that we worked hard to improve living standards in the communities around the property. The Eve Branson Foundation helps local people set up sustainable enterprises everything from a carpet workshop to a craft house run and managed by locals. When you visit Kasbah Tamadot you can buy some of these beautiful handmade items too.
Many of the Berber people that live in the area work at the Kasbah, and they are delightful people to spend time with. I played tennis with some of the locals and guests, and we enjoyed some spectacular meals together. We also went down to Essaouira, a beautiful coastal town, for some refreshing kitesurfing.
In general it is great to see this stunning country in North Africa thriving and maintaining stability. It is a brilliant country to visit and the benefits of sustainable tourism are clear to see for all. I'm looking forward to my next visit already.
Check out Virgin.com for Richard Branson's blog.
Kasabah Tamadot: The red gold
28th August 2019
Kasbah Tamadot: Meet our master tea-maker Mohammed
1st August 2019
Kasbah Tamadot: The valleys and villages of the Atlas Mountains
16th July 2019
Kasbah Tamadot: We're number one
Kasbah Tamadot: Sweet treats in the gardens
8th July 2019
Kasbah Tamadot: Summer in Morocco's Atlas Mountains
24th May 2019
Guest blogger: A boutique stay in the Atlas Mountains
30th April 2019
Head Chef Yassine Khalal attends the Embassy Chef Challenge 2019
2nd April 2019
Kasbah Tamadot helps clean up
1st October 2018
Kasbah Tamadot: from garden to plate
6th August 2018