25 years of Virgin Limited Edition

Celebrating a quarter century of extraordinary escapes

Twenty-five years ago, Sir Richard Branson imagined a new kind of escape - places where luxury would feel effortless, nature would be at the heart of every experience, and every stay would spark joy, connection, and discovery. From private islands to mountain hideaways, Virgin Limited Edition was created to turn travel into something truly unforgettable.

A quarter of a century later, that dream has flourished into nine remarkable retreats, each with its own stories, spirit, and magic. As we celebrate this milestone, we raise a glass to you - our guests, friends, and teams - for being part of the journey. Here’s to the memories made, and to the many more adventures still to come

25 nights, one unforgettable offer

Celebrate 25 years of Virgin Limited Edition with an exclusive 25-night escape spanning five extraordinary destinations: from the sun-drenched serenity of Son Bunyola in Mallorca and the majestic Atlas Mountains at Kasbah Tamadot to the thrilling safaris of Mahali Mzuri and Finch Hattons in Kenya, and the vineyard elegance of Mont Rochelle in South Africa. Each five-night stay offers all-suite accommodation, including the ultra-luxurious Finch Hattons Suite with private butler and chef, ensuring every moment is steeped in comfort and exclusivity.

Guests will enjoy a curated collection of signature experiences: a private cooking class with Kasbah Tamadot’s Head Chef, twice-daily game drives in Kenya’s premier reserves, and an intimate wine tasting and dinner with Mont Rochelle’s award-winning winemaker. Complete with signature spa treatments, gourmet dining, and seamless transfers, this remarkable journey captures the very essence of Virgin Limited Edition.

Explore our 25 night suite offer

25 years of positive impact

From the very beginning, Virgin Limited Edition has been about more than extraordinary places to stay, it’s about the people and cultures that make each destination so special. At Kasbah Tamadot, every team member is Moroccan, while at Mahali Mzuri, 80% are Maasai, ensuring each experience is rooted in local heritage. Guests are invited to connect with these communities in meaningful ways: from sharing tea in a Berber home to visiting a Maasai village, or even rolling up their sleeves to help in a local school.

For over 25 years, this philosophy has shaped life-changing projects through its charitable foundations, from building schools and literacy centres to raising over £1.2 million for earthquake relief in Morocco. Whether it’s creating opportunities for children in the Sabi Sand, supporting families in the Atlas Mountains, or empowering the Maasai community, Virgin Limited Edition continues to weave unforgettable travel with a powerful legacy of giving back.

Explore

25 years of extraordinary people

For 25 incredible years, one thing has remained at the heart of Virgin Limited Edition: our people. From the moment Sir Richard Branson first defined Virgin’s guiding principles back in 1970, we’ve believed that success begins with caring for our teams, empowering them to be themselves, and giving them the freedom to flourish.

Those same values continue to shape who we are today. Whether it’s delivering warm, friendly service, going the extra mile with thoughtful touches, or creating experiences that go far beyond a place to rest your head - our people make the magic happen. Their passion, creativity, and care have defined the Virgin Limited Edition spirit for 25 years and continue to inspire everything we do.