Pride 'n Purpose
Things to do
British Virgin Islands
Is our charitable arm committed to helping disadvantaged communities living adjacent to the Sabi Sand Reserve. Originally established in 2003 by members of the Ulusaba family, all the charity’s running expenses are covered Virgin Limited Edition and Virgin Unite, the Virgin Group’s non-profit foundation.
100% of donations go directly toward much needed projects. We estimate that Pride ‘n Purpose now benefits over 35,000 people across six communities. Our philosophy is that people are most effectively helped if they are empowered to help themselves, so the emphasis is most definitely on sustainable initiatives.
How can I make a donation?
Donations of all sizes are very welcome and you can donate in three ways:
1). Make a transfer directly to our bank account – click here to request our bank details. You can transfer funds directly into our South African account.
2). Make a donation in person if you are visiting Ulusaba.
3). You can also make a donation via Virgin Unite by clicking here.
Please note that, if you choose to donate to Virgin Unite and request that your donation is used to benefit projects of Pride ‘n Purpose, Virgin Unite and its trustees retain ultimate discretion over the donation and control as to which specific PnP project those funds are used to support.
Donations don't just need to be monetary. Clothing and other supplies are welcome all year-round to ensure that people in the nearby community are kept warm and comfortable.
How to get involved?
Pack for a Purpose
We are proud members of Pack for a Purpose, an initiative that allows travellers like you to make a lasting impact in the community at your travel destination. If you save just a few kilos of space in your suitcase and bring supplies for area schools or medical clinics in need, you'll make a priceless impact in the lives of our local children and families.
Please click below to see what supplies are needed for our project/projects.
Pack for a Purpose
Most of the work Pride ‘n Purpose does is divided into four key areas