When Sir Richard Branson purchased Kasbah Tamadot, we set up free English classes for the local population, irrespective of whether they wanted to ultimately apply for a job at the hotel. Most had never been formally employed prior to joining the team, and so in many cases we had to start from scratch. We believed that in the long term we could only benefit from focusing on the resources on our doorstep.
Today we employ over 90% local staff together and our staff retention rate is exceptionally high, and figures suggest that each individual employed at the hotel supports up to 10 other individuals in their extended family.
The way we do it
Our customer service means always going the extra mile for our guests and constantly searching for new ways to improve their stay.
Taking care of the environment is also high on our agenda. We’re committed to sustainable development of the local tourism industry and we recognise our responsibility towards the environment and the local community.
Some of our ambitions and initiatives include:
We recruit locally where we can, and train staff in all aspects of the operation, including instruction in English and French
We continually support the local community through projects initiated by Kasbah Tamadot and other charitable projects such as the Eve Branson foundation and Virgin Unite
Identifying new methods for waste disposal, recycling, energy saving and other environmental initiatives
Meet the Team
Today we employ 120 staff together with our extended family of 4 mules, 3 donkeys and 2 camels. 90% of our team are from the surrounding villages and many have worked with us since we opened in 2005.
Our General Manager
Vincent Padioleaus is the General Manager at Kasbah Tamadot, responsible for the property's day to day management. Vincent has a strong hotel background and has worked in locations around the globe including Senegal, Tunisia, Cuba, the Caribbean, Egypt, Germany, France and Spain, specialising in luxury hotels and with a strong background in finance.
Vincent loves all things active and has a keen interest in tennis, jogging and indulges in watching his favourite football team - Real Madrid.
Marta Fernandes, originally from Portugal, Marta graduated in 2003 with an MSC in Hospitality and Tourism Management, and loved the UK so much, she ended up staying for the next 9 years! Marta has experienced just about every industry within the hospitality sector and certainly knows her stuff!
She has always had a flair for Operations and is also very passionate about people development and training. Oh and not to mention that Marta’s nickname is ‘Mamma’ due to her caring and supportive nature.
In her spare time, Marta loves reading and travelling and is constantly on the lookout for new places to visit; the last time she looked she had visited 24 countries and counting!
Maria El Balghiti is known as the artistic person in our Kasbah team. She loves to sing in the office hence 'birdy' and always brings an optimistic vibe to the work atmosphere. She is well placed to communicate with the Moroccan travel agencies as she speaks not only English and French fluently but also Arabic.
Kasbah Tamadot was the former home of Luciano Tempo, the renowned antiques dealer and interior designer. Luciano filled Kasbah Tamadot with a huge range of items – tables, sculptors and ornaments collected from India, Indonesia and North Africa. When Sir Richard Branson bought Kasbah Tamadot in 1998, he also inherited Luciano’s 1000 square metre warehouse, filled to the brim with his treasures. As you wander around you will see pieces of Luciano’s collection that have been used to furnish the Kasbah today.
Sir Richard Branson discovered Kasbah Tamadot when he visited Morocco with the goal of circumnavigating the globe in a hot air balloon. It was in fact his parents Ted and Eve Branson that found the beautiful Kasbah and dreamed of turning it into a wonderful Moroccan retreat. Richard didn’t quite manage to complete his hot air balloon mission but he did purchase that magnificent Kasbah and his parents’ dream became a reality when Kasbah Tamadot opened its doors to its first hotel guests in 2005.
Eve Branson Foundation
We work closely alongside Virgin Unite (the Virgin Group's non-profit foundation) to improve living standards in the communities around the property. This effort is spearheaded by Eve Branson, known to us as Richard's mum!
The Eve Branson Foundation aims to help the local people in the long term by setting up sustainable enterprises which so far have included a carpet workshop and a craft house run and managed by locals.
You can purchase a selection of these handmade items in the Berber Boutique supporting the Eve Branson Foundation - located just behind the tennis courts. At present 30% of the boutique's sales revenue goes directly to fund further projects. To get involved in our projects just speak to our team.
Kasbah Tamadot is located in an environmentally, vulnerable location and so protection of the local area and our resources is vital.
Solar panels have been installed on the roof of the car park and the kitchen to heat the main swimming pool, which has seen an average 40% monthly reduction in energy usage so far.
Energy efficiency lighting is being gradually introduced across the building and currently 20% of the light bulbs have been replaced.
Our team use recycled waste water to keep the gardens green and are exploring other methods of reducing overall water consumption on the property.
We’re able to compost organic waste on site and make use of this in our on-site vegetable and herb garden.
Other waste is sorted and recycled in Marrakech.
Pack for a Purpose
We are proud members of Pack for a Purpose, an initiative that allows travellers like you to make a lasting impact in the community at your travel destination. If you save just a few kilos of space in your suitcase and bring supplies for area schools or medical clinics in need, you'll make a priceless impact in the lives of our local children and families.
Please click below to see what supplies are needed for our project/projects.
‘Best hotels in the Middle East, Africa & the Indian Ocean Islands - Condé Nast Readers’ Travel Awards 2014’
Kasbah Tamadot was voted as the 4th best hotel in the Middle East, Africa and Indian Ocean by the readers of Condé Nast Magazine (UK) for their Readers’ Travel Awards. Kasbah Tamadot was also ranked 9th in the top 100 travel experiences worldwide with a score of 93.55 out of a possible 100.
Kasbah Tamadot was named ‘Most Exotic Location’ at the Zanadu ‘Global Travel Experience Awards’ in Shanghai in June 2014. The awards are based on votes from the general public and from a panel of travel experts.
Kasbah Tamadot is a Tripadvisor (UK) 2014 Travellers’ Choice Award winner for Top Luxury Hotel
Virgin Holidays Gold Award for Kasbah Tamadot as ‘Best Hip Hotel’ 2013. Winners are chosen on the overall feedback taken from Virgin Holiday’s guest surveys.
‘Best hotels in the Middle East, Africa & the Indian Ocean Islands - Condé Nast Readers’ Travel Awards 2013’
Kasbah Tamadot was voted as one of the top 5 hotels in the Middle East, Africa and Indian Ocean by the readers of Condé Nast Magazine (UK) for their 2013 Readers’ Travel Awards. Kasbah Tamadot was also ranked 21st in the top 100 travel experiences worldwide.