Please select a property to continue

Virgin Limited Edition

About Us

"Limited Edition" usually implies something extraordinary and rare which offers something better, more exclusive and more desirable... well, that's exactly what we do!

Virgin Limited Edition is Sir Richard Branson's collection of stunning retreats. We have a private island, mountain retreat, game reserve, catamaran, lodge, tented camp, vineyard, restaurant, and a private members club. Eclectic, yes, but all are unique and operate with the sole aim of creating amazing experiences.

Virgin people are Virgin's greatest asset. That's why we believe in treating our people with respect, looking after them and allowing them the freedom to be themselves and flourish.

In 1970 when Richard Branson started in business, he put together a set of principles to define what Virgin should be all about. We believe these brand values are intrinsic to our goals and do whatever we can to bring these to life and deliver on our promises: caring for our guests, providing the very best friendly service, going the extra mile when it comes to those all-important extra touches, listening to our guests and offering much more than just a place to rest your head.

Meet the Team

Sales

Lynne Ireland

  • Department:
  • Sales

  • Position:
  • Director Sales - Australia

Lynne manages the tour operators in Australia representing the Virgin Limited Edition collection in the southern hemisphere. If you'd like to get in touch and find out more about Sir Richard Branson's portfolio, Lynne will be happy to help.

Close

Lee-Anne Kurtz

  • Department:
  • Sales

  • Position:
  • Sales Executive - Mont Rochelle

With Mont Rochelle as your office it would be hard not to love your job! Lee-Anne has plenty of experience in the travel industry, so if you want to find out some general information about Mont Rochelle or would like to visit just email or call Lee-Anne and she'll be happy to help!

Close

Vanessa Rothery

  • Department:
  • Sales

  • Position:
  • Regional Director of Sales - South Africa

South African Vanessa is a wild one just like the properties she works for: Ulusaba, Mahali Mzuri and Mont Rochelle! Vanessa manages the tour operators in South Africa and oversees the reservations office in Johannesburg. If it's training you're after or just some general information about any of our properties located in eastern and southern Africa just email or call Vanessa!

Close

Betty Kinoti

  • Department:
  • Sales

  • Position:
  • Sales Executive - Mahali Mzuri

Based in Nairobi, with plenty of experience in the hospitality industry, Betty is your go-to person for all things Mahali Mzuri. If you want to find out more information just give Betty a buzz and she'll be happy to help!

Close

Sonia Kabbaj

  • Department:
  • Sales

  • Position:
  • Sales Executive

Sonia has travelled all over the world but still has places she would like to tick off her bucket list! Sonia looks after groups and events at Kasbah Tamadot and is well placed to communicate with the Moroccan travel agencies as she speaks not only English and French fluently but also Arabic.

Close

Alice Cunningham

  • Department:
  • Sales

  • Position:
  • Sales Manager - Key Accounts

Alice is our in-house foodie and luxury lover, often sharing her latest discoveries with the London team. After four years working in the luxury hotel industry, Alice is responsible for our partners in the UK Leisure Market, and assisting with MICE and Corporate Groups Markets. If you want to chat to Alice about serving the Queen or have any questions about the Virgin Limited Edition collection give her a buzz on:

Close

Alice Lee

  • Department:
  • Sales

  • Position:
  • Business Development Manager

Alice will stand a good chance of reaching her personal goal of travelling to 100 countries as Business Development Manager at Virgin Limited Edition. Alice began her Virgin career as cabin crew before making her way as part of the UK sales team at Virgin Atlantic for 8 years. Alice will be taking under her wing UK travel agents, hotel partnership and new business
When she’s not jetting off to luxurious destinations you can find Alice baking and cooking at home for family and friends.
For a slice of her delicious homemade cake or to speak to Alice please contact her on…..

Close

Alicia Anderson

  • Department:
  • Sales

  • Position:
  • Business Development Manager - The Roof Gardens

Alicia pounds the streets of London helping our meetings and party organisers with their requirements for events at Babylon restaurant or at The Roof Gardens, and always has a smile on her face. If you need her help or have any questions about The Roof Gardens (...like are the flamingos real?) she'd be more than happy to help.

Close

Katherine Beach

  • Department:
  • Sales

  • Position:
  • Sales Executive

Katherine, the Northerner of the team, is from a little village in the North-East but now enjoying the bright lights of London. She first started working for Virgin Limited Edition in the Reservations department, before starting her role as Sales Co-Ordinator in 2011. Katherine assists the team with activities such as booking incentives, organising events, creating and distributing email blasts and keeping the Travel Trade and Online Travel Training websites up-to-date. If you'd like to get in touch with Katherine and discuss trade activities email or call her on:

Close

Natalie Odenbreit

  • Department:
  • Sales

  • Position:
  • Regional Director of Sales – UK & Europe (on maternity leave)

Natalie leads Virgin Limited Edition’s international sales effort from her base in our London office. When she’s not managing our key leisure accounts in the UK and Europe she’s travelling to the four corners of the globe, meeting and building relationships with trade partners and developing new markets for the collection. With a wealth of experience in the industry, including work for Orient Express (now Belmond), there’s not much Natalie can’t tell you about luxury travel.

Close

Sandra Blehe

  • Department:
  • Sales

  • Position:
  • Business Development Manager

Originally from Berlin, Sandra has lived in London for 5 years. Her love for travel and London life is the perfect combination as she’ll be working between Virgin Limited Edition and The Roof Gardens as Business Development Manager. Sandra will be taking care of all MICE accounts including corporate, affinity partnerships, lifestyle and concierge companies.
Sandra loves finding the latest places to eat in London, so drop her line if you have any good recommendations. She’ll also be happy to answer any related enquiries for The Roof Gardens and Virgin Limited Edition properties

Close

Erin Healy

  • Department:
  • Sales

  • Position:
  • Regional Sales Manager USA

Erin loves being on the road pursuing new sales opportunities. Erin is part of the U.S. sales team based out of our New York City office. She has an extensive industry background in New York having spent many years in both operations and sales. On a personal note Erin loves all things 'New York' and leads an active lifestyle with an interest in running, yoga and biking in Central Park whenever possible.

Close

Freida Cadavillo

  • Department:
  • Sales

  • Position:
  • Sales Executive

Since joining Virgin Limited Edition towards the end of 2007, Freida's been busy helping Katrina Gomez in our New York office. With three kids at home and a full time job, it's no wonder we call her the juggler!

Close

Genevieve Arnold

  • Department:
  • Sales

  • Position:
  • Regional Sales Executive USA

Genevieve is part of the U.S. sales team based out of our New York City office and is responsible for our clients in the Northeast region. She first started working for Virgin Limited Edition as Sales and Reservations Coordinator in 2013 before expanding her role to Regional Sales Executive in 2015. She graduated with a Bachelor’s degree in hotel and tourism management from New York University with experience in the luxury hotel industry. Genevieve keeps her energy high by exploring neighborhoods in New York and trying new recipes in the kitchen

Close

Grace Park

  • Department:
  • Sales

  • Position:
  • Sales and Reservations Coordinator

Grace is the Sales and Reservations Coordinator in our Virgin Limited Edition USA office in New York. She loves roaming around New York City to try new trendy restaurants and visit exhibits in museums. If you have any questions regarding any of Sir Richard Branson’s amazing collection of retreats, Grace will be more than happy to assist you

Close

Katrina Gomez

  • Department:
  • Sales

  • Position:
  • Regional Director of Sales – the Americas

If you've met Katrina you'll know that she works a room like no other! Katrina is based in our Virgin Limited Edition USA office in New York. Katrina is often seen flagging a cab, rushing to airports or on the subway as she takes care of our key USA accounts and American friends. If you're based in USA and are looking to speak to someone locally, please email or call her:

Close

Press Office

Alice Cottingham

  • Department:
  • Press Office

  • Position:
  • Press Officer, The Roof Gardens

Alice joined the Virgin Limited Edition team after working in the Press Office at one of the UK’s largest multichannel retailers. Looking after the PR activity for The Roof Gardens, Alice is constantly out and about meeting journalists and spreading the word about all the exciting news from The Roof Gardens and Babylon restaurant. Originally from the Cornish countryside, Alice has swapped sea air for the bright lights of London and is often found exploring all the city has to offer. If you have any questions about life 100ft above Kensington High Street, don’t hesitate to get in touch with her as she is always happy to help!

Close

Charlotte Dollin

  • Department:
  • Press Office

  • Position:
  • Virgin Limited Edition - PR Manager

Charlotte joined the Virgin Limited Edition team in 2014 and worked for two years at The Roof Gardens before taking on the position of PR Manager for Virgin Limited Edition. Charlotte is constantly busy meeting people and spreading the word about all the many new and exciting things going on across the collection… that and smiling, lots of smiling! Charlotte’s priority is to promote and protect the Virgin Limited Edition brand and just one of her tasks is to ensure that our spectacular properties appear in all the right media.

Close

Lauren Beaty

  • Department:
  • Press Office

  • Position:
  • PR Executive

Lauren joined Virgin Limited Edition as a PR Executive after working in the Press Office of one of the UK’s most popular theme parks. Preferring private islands, ski lodges and safaris to rollercoasters, Lauren was thrilled by the opportunity to join Virgin Limited Edition. Lauren supports the PR Manager in maintaining the excellent reputation of all the Virgin Limited Edition properties, and ensuring that they appear in all the right media. Always smiling and happy to help, get in touch with Lauren with any PR or Media questions.

Close

Reservations

Barbra Grundy

  • Department:
  • Reservations

  • Position:
  • Sales and Reservations Co-ordinator

Barbra was born and raised in the Philippines and speaks her native tongue, Tagalog fluently in addition to English. She came to the UK to study Masters of Arts in International Business but ended up working in the luxury hotel industry. Barbra worked for Virgin Limited Edition 5 years ago until she had to move to New York to follow the love of her life. She is now back and loving being with the team.

Close

Craig Burrell

  • Department:
  • Reservations

  • Position:
  • Assistant Sales and Reservations Manager

Craig focuses particularly on the customer service standards of the Sales and Reservations team to ensure we deliver on our promises. He trains our team to work by the motto 'We don't serve our clients, we care for them.'

Close

Jenny Watkins

  • Department:
  • Reservations

  • Position:
  • Revenue & Reservations Manager

Jenny joined the team in late 2015 as Revenue & Reservations Manager and with over 15 years’ experience in luxury hotels she soon settled into the role. Jenny loves coffee so if you know of any good coffee spots in London she’ll love to know, as she regularly spends her weekends hunting down the perfect coffee that is as good as the one’s she used to have when she worked in New York.

Close

Joe Beecroft

  • Department:
  • Reservations

  • Position:
  • Assistant Sales and Reservations Manager

Cheeky Joe... he does make us laugh. Joe also loves to chat on the phone and is quick to ensure brochure packs are filled with all their goodies ready for the postman each day. Fancy talking through your details with Joe? He can be contacted on:

Close

Sophie Littmoden

  • Department:
  • Reservations

  • Position:
  • Sales & Reservations Co-ordinator

Sophie loves to cook and bake and is often bringing treats into the office. She studied hospitality and before joining Virgin Limited Edition, she was worked in the luxury hotel industry. Sophie can be found chatting on the phone to our guests and if you need to get in touch with her then you can give her a call or send her an email:

Close

Zivile Du Plessis

  • Department:
  • Reservations

  • Position:
  • Sales & Reservations Co-ordinator

Zivile’s love of travelling stems from her international background, born in Lithuania, she moved to the UK 11 years ago and hasn’t left since. She can speak Lithuanian, English and Russian languages. Zivile has been part of the Virgin Limited Edition family for 6 years so if you have any questions about any of our properties just give her a call!

Close

Marketing

Gemma Keegan

  • Department:
  • Marketing

  • Position:
  • The Roof Gardens Marketing Manager

Gemma manages the marketing activities for The Gardens, private members Club and Babylon. With her humour and quick wit Gemma is always making us laugh and coming up with fun ideas for our website and collateral. Ask Gemma to make a sign for you, she loves making signs!

Close

Harriet Burke

  • Department:
  • Marketing

  • Position:
  • Digital Marketing Manager

Harriet is the Digital Marketing Manager for Virgin Limited Edition, constantly on the quest for the perfect Instagram snap, witty tweet or great piece of blog content. Harriet’s previous experience in the leisure and heritage sector have provided her with a varied and wide ranging understanding as to what makes people tick online.

Close

Josephine Stretch

  • Department:
  • Marketing

  • Position:
  • Marketing Executive

Josephine joined Virgin Limited Edition as Marketing Executive supporting the Marketing Director to spread the word about all our Virgin Limited Edition properties, as well as making sure our guests have everything they need to have the perfect stay. She’s always happy to help with any Marketing enquiries, just give her a call!

Close

Robert Speirs

  • Department:
  • Marketing

  • Position:
  • Director of Marketing

Robert's background is in travel and hospitality, and he oversees the marketing efforts for all properties in the Virgin Limited Edition collection. With such an eclectic portfolio, no two days are the same, but Robert is primarily London-based and responsible for the marketing and promotional strategy for the group. He enjoys cooking, learning languages and travel, of course!

Close

Executive Team

Janet Hoolohan

  • Department:
  • Executive Team

  • Position:
  • Group Sales & Marketing Director

Janet's role focuses on the overall Sales & Marketing strategy for the group. Prior to joining Virgin, Janet held senior Sales & Marketing positions within Mandarin Oriental as Director of Sales & Marketing for both Mandarin Oriental and The Ritz Hotels in London. Prior to this she spent six years working for the Orient-Express Group. A graduate of the University of Surrey, Janet has a BSC Honours degree in Hotel & Catering and a Diploma from the Chartered Institute of Marketing. Janet is also a staunch supporter of Manchester City football club (Jon’s rival club!).

Close

Jon Brown

  • Department:
  • Executive Team

  • Position:
  • Managing Director

Jon joined Virgin Hotels in August 1998 and was Operations Director for two years. He was MD of La Residencia in Mallorca before returning as MD for Virgin Hotels in late 2001. Jon has a wide range of experience within the hospitality industry, including positions in general and area management and group roles within Arcadian and Friendly Hotels. His current focus is on the development and expansion of the group. He’s also an avid supporter and season ticket-holder of Manchester United, which in no way puts him in conflict with Manchester City supporting Janet Hoolohan, our Sales and Marketing Director.

Close

Lyn Weimer

  • Department:
  • Executive Team

  • Position:
  • People Development Director

Lyn has been associated with Virgin Hotels since 1995 and has recently taken up the role of People Development Director. Prior to joining Virgin, Lyn held a number of personnel, training and operational roles in Forte Hotels and she has recently also carried out an HR consultancy role with clients from direct marketing and the charity sector. Lyn holds Hotel Management qualifications and is a member of the Institute of Personnel & Development. Lyn kept a pet tarantula called Morticia for 12 years and loves to wear anything and everything purple.

Close

Steve Mitchell

  • Department:
  • Executive Team

  • Position:
  • Financial and Commercial Director

Steve joined Virgin Limited Edition following over six years as Finance Director for Vision Asset Management. He is a Chartered Accountant and has extensive experience in the hospitality sector having held senior finance positions at such iconic hotels as the Dorchester in London, Sandy Lane in Barbados and the Grand Wailea in Hawaii. His current focus is on leading the commercial development of the business and managing the finance function. Our adventurous Steve survived a scorpion down his shirt in Barbados and a Portuguese Man o war (bluebottle) sting whilst windsurfing in the Bahamas. He has eaten rattlesnake in Arizona but prefers a good steak on the BBQ!

Close

Tristin Swales

  • Department:
  • Executive Team

  • Position:
  • Group Operations Director

Tristin is the Group Operations Director for Virgin Limited Edition and is responsible for managing operations across the entire collection, as well as supporting new developments globally. Along with juggling his role at Virgin Limited Edition he also speaks Afrikaans and German, loves scuba diving and although he is South African he supports England in football.

Close

Latest from the Virgin Limited Edition blog


Our History

Much of our history is yet to be written, but since 2000 our collection has grown and grown – but it’s not always been plain sailing…

2000 Limited Edition by Virgin is officially launched with Ulusaba, Necker Island and The Roof Gardens
2001 June Babylon Restaurant opens at the Roof Gardens
2003 January Community initiative Pride n’ Purpose is set up at Ulusaba
2005 March Kasbah Tamadot opens in Morocco’s Atlas Mountains
2005 May The Eve Branson Foundation is formed at Kasbah Tamadot
2005 June Limited Edition by Virgin becomes Virgin Limited Edition
2007 July A USA sales office opens in New York
2007 December The Roof Gardens features on BBC’s ‘Masterchef’ programme
2007 December The Lodge opens in Verbier, Switzerland
2008 January The first Virgin Limited Edition duck makes an appearance
2008 June The Treehouse Suite opens at Ulusaba
2008 July Christian Slater stars in a Pride ‘n Purpose short video shown on board Virgin Atlantic flights
2008 August Launch of Berber Tented Suites at Kasbah Tamadot
2008 December The Roof Gardens welcomes two new additional resident flamingos
2009 January Kasbah Tamadot appears on the BBC’s ‘Celebrity Masterchef’
2009 April Launch of Cliff Lodge at Ulusaba
2009 October Necker Belle takes to the waters for sea trials
2010 April Necker Island appears on Oprah Winfrey
2010 September 'Best Travel Websites' – Virgin Limited Edition places 4th in the Condé Nast 2010 Readers' Travel Awards
2011 June Babylon Restaurant’s 10th birthday
2011 June Roof Gardens 30th birthday party
2011 August A fire on Necker Island destroys the Great House
2011 October Four additional Berber Tented Suites open at Kasbah Tamadot
2012 June An Australian sales representative is appointed
2013 January Kasbah Tamadot receives the Virgin Holidays Gold Award for ‘Best Hip Hotel’ 2013
2013 February Babylon is awarded 2-stars from the Sustainable Restaurant Association and won ‘Most Improved Restaurant’
2013 August Mahali Mzuri, a tented safari camp, opens in Kenya
2013 October The rebuilt Necker Island Great House reopens
2014 May The Roof Gardens exhibits at the RHS Chelsea Flower Show
2014 September Mont Rochelle opens after an extensive refurbishment
2015 January Necker Island features on BBC2 documentary 'Billionaire's Paradise'
2015 December Virgin Limited Edition announces the purchase of Son Bunyola in Mallorca